Job Purpose
Design, develop and deliver key business insights by leveraging digital analytics across social media platforms
Principal Responsibilities
- Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms
- Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward
- Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Working closely with key stakeholders in Marketing to understand the business use cases for social listening
- Creating comprehensive social media monitors to generate business insights into actionable recommendations.
- Developing, conducting,



and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.

Knowledge And Skill Requirements
- Must have decent understanding of social analytic platforms.
- Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.
- Proficiency in English, including social media shorthand.
- Should have knowledge on how to handle the response management for brands.
- Excellent written and verbal communication skills.
- Excellent presentation, interpersonal and analytical skills.

Previous Experience
- 10 +years' of relevant experience

Qualifications
- Bachelors / B.Tech with 10+ years of solid and relevant experience

📌 Assistant Manager Social Listening (Kolkata)
🏢 ITC
📍 Kolkata