- DOBRA Oxbow Brands Bangalore Full-Time About the Role As Trade Marketing Specialist at DOBRA you ll be responsible for driving brand visibility consumer engagement and sales through impactful offline and in-store marketing initiatives This is a hands-on role that combines creative planning with sharp execution across retail contemporary trade and consumer-facing events Key Responsibilities
- In-Store Key Account Marketing Plan and manage trade activations including sampling shelf displays promotions and visibility campaigns across retail and modern trade
- Promoter Merchandiser Management Recruit train and manage promoter and merchandiser teams direct and through agencies to deliver strong in-store execution
- Budgeting ROI Develop allocate and monitor marketing budgets track ROI of campaigns and optimize spends
- Event Planning Execution Conceptualize and execute consumer events mall activations kiosks and exhibitions to drive awareness and trials
- POSM Development Plan design and execute POS materials standees wobblers display units etc to enhance shelf presence and brand recall
- Visibility Promotions Drive brand presence through offline initiatives
- tie-ups sponsorships on-ground consumer touchpoints
- Collaboration Work closely with sales and marketing teams to align trade marketing activities with overall business objectives Requirements
- 3-6 years of experience in trade marketing BTL shopper marketing in FMCG foods beverages preferred
- Strong execution skills with ability to manage multiple agencies and on-ground teams- Experience in budget management and ROI analysis- Creative thinker with problem-solving mindset and attention to detail- Willingness to travel for on-ground activations and store visits Why Join DOBRA DOBRA is Oxbow Brands flagship F B brand
- reimagining India s favorite formats like pop goli cotton candy and snacks with a fresh fun and high-quality twist Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts ref updazz com