Acquire new Savings and Current Accounts (SA/CA) from walkins, local market and leads.
- Source new family accounts and bring newtobank customers.
- Conduct daily calling, prospecting and field visits for customer acquisition.
- Crosssell products during acquisition: Debit Card, Credit Card, FD, Insurance, Mutual Funds, Loans.
- Promote digital banking activation (Mobile Banking, NetBanking) for recent customers
- Ensure 100% KYC and accurate documentation for all new accounts.
- Follow all HDFC Bank guidelines for account opening and sales processes.
- Maintain daily sales reports, lead funnel and track acquisition numbers.
- Coordinate with branch operations to ensure activation of new accounts.
- Focus only on new acquisition no portfolio management, no relationship deepening, no retention. (Derived from the absence of these responsibilities in cited acquisitionfocused PB Sales roles.
Core Responsibilities
- Outbound Customer Acquisition:
Travel across Kolkata to source new Current Accounts and Savings Accounts (CASA), onboard High-Net-Worth (HNI) and "Classic" portfolio customers, and bring in family accounts to increase relationship value
- Product Cross-Selling: Actively pitch and sell financial products such as fixed deposits, mutual funds, life/general insurance, credit cards, and retail loans
- Lead Generation & Follow-up: Execute daily cold-calling, catchment mapping, and door-to-door visits. Fulfill asset and liability leads generated by internal branch staff
Experience: Generally requires 1 to 3+ years of frontline sales and relationship experience, preferably in retail branch banking
Certifications: Candidates are often preferred to hold NISM (Mutual Funds) and IRDA (Insurance) certifications.
📌 Personal Banker Sales - Only outbound - field sales (West Bengal)
🏢 HDFC Bank
📍 West Bengal
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