Role: Performance Marketing Specialist

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020

Experience: 4-6 years of experience in Paid Performance Marketing

Role Description:

Performance Marketing & User Acquisition

- Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels
- Drive app installs, account openings, lead generation, and customer activation at optimized CAC.
- Manage campaign budgets and ensure maximum ROI on marketing spends.
- Scale campaigns while maintaining efficiency metrics.

Agency Management & Monitoring

- Coordinate and work closely with external performance marketing agencies.
- Monitor agency performance, campaign execution, and delivery timelines.
- Review campaign reports, optimizations, and media spends regularly.
- Ensure agencies are aligned with business goals, brand positioning, and growth targets.
- Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign Optimization & Analytics

- Monitor campaign performance daily and optimize based on CAC, CPi, ROAS, Conversion Rate, and Retention Metrics
- Conduct A/B testing for creatives, landing pages, audiences, and messaging.




- Work closely with analytics teams to build attribution and reporting frameworks.
- Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.

Creative & Growth Strategy

- Coordinate with design and content teams for ad creatives and communication.
- Identify new acquisition channels and growth opportunities.
- Track competitor campaigns and industry trends.
- Build remarketing and customer lifecycle campaigns.

Cross-functional Coordination

- Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.
- Work closely with product teams to improve onboarding journeys and campaign landing

experiences.

Qualifications

- 4–6 years of experience in Paid Performance Marketing.
- Strong understanding of digital acquisition funnels and growth metrics.
- Hands-on experience managing large-scale ad budgets and agency relationships.
- Experience in fintech, stock broking, BFSI, or startup ecosystem required.
- Solid analytical mindset and data-driven decision-making ability.
- Proficiency in Google Ads, Meta Business Manager, Google Analytics and Attribution tools (AppsFlyer/Adjust/Leadsquared)
- Excellent communication and stakeholder management skills.
- Certifications in Google Ads, Meta, or Analytics are an added advantage.

📌 Performance Marketing Specialist (4-6 years exp) (Kolkata)
🏢 Ashika Group
📍 Kolkata