Job description Associate - Marketing Strategy Full-time Location Vashi Navi Mumbai On-site only About Biltrax Construction Data Biltrax Construction Data is India s leading construction market intelligence platform We enable over 2 billion in client transactions annually by delivering actionable insights into real estate infrastructure and industrial project pipelines Our clients include top-tier construction material manufacturers consultants and contractors Objective of the Role Support the marketing team in creating and executing brand product and performance marketing strategies across digital and offline channels aligned with Biltrax s mission to be India s leading construction intelligence platform The Associate will also contribute to the marketing activities of other digital platforms under the Biltrax umbrella including Biltrax Media and future digital initiatives A key objective is to drive a consistent and high-quality inbound leads pipeline through strategic marketing execution Key Responsibilities Marketing Strategy Execution Work closely with the Founders and various vertical heads to align marketing goals with organizational priorities Be actively involved in the visioning and strategy development of upcoming ventures within the Biltrax ecosystem Work closely with the Founder and senior management to build a marketing strategy that aligns with Biltrax s short-term priorities and long-term vision Translate the founder s vision into strategic marketing plans and actionable initiatives Benchmark marketing strategy and campaign ideas against global best practices Establish marketing budgets for initiatives in collaboration with management and track spend vs plan Track and report progress on strategy execution and key performance indicators KPIs Collaborate throughout the year with internal verticals such as Public Sector Private Sector Industrial Water Roads Highways Research Lead Generation Business Development Learning Development Centre Human Resources Product Technology Teams Client Engagement etc to develop insights and collaterals for both internal and external marketing initiatives Manage and mentor a team of 2-3 marketing executives to ensure effective execution of marketing plans and day-to-day operations Deliver a strong and measurable inbound leads pipeline that supports business growth Lead the AI-related initiatives relevant to Biltrax marketing including automation personalization insights generation and campaign optimization Content Brand Marketing Draft LinkedIn posts blogs and articles for Biltrax brands Construction Data Media etc Coordinate with design teams for creatives Support video script writing storyboarding and Marketing Collaterals Client Marketing Support Work with Client Engagement BD teams to create targeted marketing collateral Coordinate with external agencies as required Event Coordination Assist in planning and executing webinars partner events exhibitions and industry meet-ups Internal External Branding Communication Appoint and manage external vendors for activities such as design printing and production of marketing collaterals including annual reports brochures and event branding for both internal and external marketing needs Work on the PR strategy for the organisation including outreach to media thought leadership placements and building brand reputation externally Work on the PR strategy for the organisation including outreach to media thought leadership placements and building brand reputation externally Support for Other Digital Properties Assist in the marketing and visibility of Biltrax Media and other emerging digital platforms Help execute cross-brand storytelling and content amplification strategies Coordinate digital assets branding consistency and outreach for these platforms A strong consistent inbound leads pipeline generated through multi-channel marketing Clear progress against defined KPIs e g campaign output reach engagement lead quality Job Types Full time Permanent Pay 600 000 00 - 900 000 00 per year Work Location In person

📌 Marketing Associate - Traditional & Internal Marketing (Maharashtra)
🏢 Biltrax Construction Data
📍 Maharashtra