Position Performance Marketing and CRM Fashion Luxury Lifestyle - female Experience 3-5 year Salary 50-75k Location Sector-54 Gurgaon Industry Luxury Fashion Apparel Key Responsibilities 1 CRM Customer Retention Manage and segment customer data across Shopify marketplaces Amazon Myntra Tata CLiQ Luxury and CRM platforms Execute email and WhatsApp campaigns - automation A B testing personalization and performance tracking Develop and manage loyalty referral and win-back programs to improve customer lifetime value LTV Integrate and optimize AI Chatbots for personalized engagement and lead nurturing 2 Performance Marketing Meta Google YouTube Plan execute and optimize campaigns across Meta Facebook Instagram Google Ads and YouTube Collaborate with internal and external teams for audience segmentation creative testing UTM setup and reporting Monitor and analyze KPIs including ROAS CTR CAC and conversion rate making data-backed optimization recommendations Test audience clusters for premium segmentation Align ad campaigns with CRM strategies to ensure consistent communication across channels 3 Analytics Reporting Create integrated dashboards covering CRM and paid media performance Track key engagement metrics such as open rate CTR repeat purchase rate and campaign ROI Provide insights to enhance customer journey mapping funnel efficiency and conversion pathways Present monthly performance summaries and improvement recommendations 4 Cross-Functional Collaboration Work with marketing operations and tech teams to synchronize CRM automation and digital marketing efforts Coordinate with agencies or vendors for campaign execution data sync and CRM tool integration Ensure brand consistency and premium positioning across all digital touchpoints Qualifications Bachelor degree in Marketing Business or related field 3-5 years of experience in CRM and or Performance Marketing for premium or lifestyle brands Proficiency in CRM and automation tools e g HubSpot Brevo Mailchimp Zoho Klaviyo Working knowledge of Meta Ads Manager Google Ads and YouTube Campaign Manager Robust analytical mindset ability to interpret campaign data and make optimization decisions Experience with Shopify marketplaces Amazon Myntra Tata CLiQ Luxury and email workflows and automations Excellent communication and coordination skills with a premium brand sensibility Mail updated resume with salary details- Email etalenthire gmail com Satish 88O2749743 Website www glansolutions com Google search Glan Management Consultancy