Location Bangalore India Reporting to CEO COO About the employer brand The brand is on a mission to reimagine personal finance in India Backed by one of the largest consumer internet companies in India and helmed by proven founders and operators the company is building a current-age digital financial services platform that prioritises transparency accessibility and customer-first innovation The brand is also uniquely positioned to disrupt the consumer fintech landscape by delivering personalized trustworthy and rewarding financial experiences Title - VP - Marketing Role Overview We re seeking a bold strategic and hands-on marketing leader to shape and lead the end-to-end marketing charter at this growth stage brand from a consumer internet group As VP - Marketing you will work closely with the leadership team to define the brand craft the go-to-market strategy and drive acquisition engagement and loyalty across all customer touchpoints You ll be building a marketing engine from the ground up - balancing data-driven performance with brand storytelling This is a rare opportunity to be part of the founding leadership at a high-growth well-funded fintech venture aiming to make a real impact Key Responsibilities Brand Strategic Marketing Define and build the brand positioning and narrative for the brand Lead integrated marketing planning aligned to company goals across brand product performance and content marketing Build a high recall consumer brand through storytelling PR partnerships influencer marketing and social media presence Growth Performance Marketing Own the growth funnel acquisition activation retention and build a robust performance marketing engine Drive digital campaigns across Google Meta affiliates and new-age channels with sharp ROI focus Partner with product analytics and growth teams to optimize funnel performance through experimentation and iteration Product Lifecycle Marketing Collaborate with product and design teams to shape communication across the app journey from onboarding to upsell Develop and manage lifecycle marketing strategies email SMS push and in-app communications Leadership Team Building Build and lead a multidisciplinary marketing team brand digital content CRM design Establish marketing operations agency partner networks and data-led decision-making culture Represent marketing in the leadership team contributing to cross-functional planning and long-term vision Job Requirements 12-18 years of progressive experience in marketing ideally with exposure to fast-growing B2C D2C startups fintech or consumer internet Demonstrated success in building and scaling a consumer brand from early stages Proven ability to drive full-funnel growth using digital channels and modern marketing tools Strong understanding of Indian consumer behavior segmentation and competitive fintech landscape Experience working in cross-functional high-speed environments with strong execution focus Exceptional storytelling communication and leadership skills Entrepreneurial mindset with high bias for action and accountability Why should you apply for this job Be a founding leader in a Group company building the future of consumer finance in India Solve high-impact problems with a team of seasoned operators and domain experts Shape a consumer-first brand that stands for trust simplicity and innovation Thrive in a culture of speed ownership and experimentation About WinnerBrands At WinnerBrands we are on a mission to create a community of the brightest marketing minds to deliver impactful rewarding and purposeful work by collaborating contributing co-learning with smart peers Backed by Busybeebrands com a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners freelance part-time or full-time Request to visit our community page at https www winnerbrands in talentcommunity Registration implies consent to our privacy policies Thanks WinnerBrands Team Department CMO Role VP - Marketing Locations Bengaluru Remote status Hybrid

📌 Vp - Marketing, At A Growing Consumer Payment Brand! (Karnataka)
🏢 WinnerBrands
📍 Karnataka