Role Task Document - DM Executive Role Title Digital Marketing Executive Reporting to Marketing Manager Director Location Head Office Bangalore Experience Required 6 months to 1 year in digital marketing Key Tools Meta Ads Manager Google Ads Google Analytics SEO tools Ahrefs SEMrush Ubersuggest Canva Buffer Hootsuite Excel Objective of the Role To build and enhance the company s online presence drive traffic through paid and organic methods and increase brand visibility through strategic content and campaign management Step-by-Step Tasks Responsibilities 1 Paid Ads Management Meta Google Plan run and monitor ad campaigns on Meta Facebook Instagram and Google Ads Conduct A B testing on creatives headlines and targeting Set and manage daily monthly budgets for ads Monitor CTR CPC ROAS bounce rate and optimize campaigns accordingly Prepare performance reports and tweak strategies based on insights 2 SEO Website Optimization Perform keyword research and competitor analysis Optimize on-page SEO title tags meta descriptions image alt text internal linking Assist in blog writing and SEO-based content creation Improve domain ranking monitor backlinks and resolve technical SEO issues Track SEO performance using Google Analytics Search Console 3 Social Media Management Create and schedule engaging posts across platforms Instagram Facebook LinkedIn YouTube Use Canva Crello to design creatives aligned with brand tone Build monthly content calendar with planned campaigns events Monitor engagement likes shares comments respond to queries Analyze what type of content works best and adjust strategy 4 Digital Presence Branding Maintain a consistent brand voice across all digital platforms Engage with online communities respond to DMs and build followers Collaborate with graphic designers photographers and content creators as needed Suggest and implement improvements on website social channels 5 Analytics Reporting Track KPIs across all campaigns and organic channels Submit weekly and monthly performance reports Use data to suggest new campaign ideas or shift strategy 6 Collaboration Cross-Functional Support Work with sales and HR teams for campaign requirements eg hiring product promos Support event promotions and internal brand-building efforts Keep up-to-date with digital marketing trends platform updates and tools Job Type Full time Pay 20 000 00 - 30 000 00 per month Benefits Cell phone reimbursement Paid sick time Paid time off Provident Fund Schedule Day shift Supplemental Pay Performance bonus Experience Digital marketing 1 year Required Location Bengaluru Karnataka Required Work Location In person