What You Will Own Non-Negotiable This role owns the language-specific social media presence for STAGE in Gujarati You are the authority on - How STAGE shows up in Gujarati social conversations- Content that drives cultural connection entertainment value and rides trending moments- Community building and engagement in the Gujarati market- Social-led user acquisition and retentionKey Responsibilities 1 Language-First Social Strategy Entertainment In Regional Context- Translate STAGE s cultural brand narrative into authentic Gujarati storytelling that entertains first educates second - Own conversations around titles - driving discoverability through culturally relevant hooks memes and moments - Determine optimal content formats reels memes shorts carousels challenges based on - What s trending in Gujarati digital culture- What s working in our data- Our content slate and release calendar- Align weekly plans with content releases tentpole events and regional cultural moments Navratri Uttarayan Janmashtami etc - Act as the Gujarati brand voice - ensuring tone language and cultural references feel authentic not tokenistic 2 Full-Stack AI-Native Creation- Lead end-to-end content creation using AI tools ChatGPT Midjourney Pika Runway CapCut etc - Publish daily across Instagram Facebook and YouTube - balancing volume with cultural relevance and taste - Own the full content lifecycle independently ideate - write - design - post - analyze - Develop a rapid engaging and culturally astute publishing capability that feels native to Gujarati audiences - Ensure every piece of content reflects high creative standards and cultural sensitivity 3 Community Building Engagement- Cultivate deep engagement through comments DMs shares Q As and user-generated content UGC voiceovers duets - Engage both existing subscribers working with Content Marketing Managers and prospective users working with Promo Producers - Establish and expand WhatsApp communities for memes exclusive previews reminders and feedback loops - Turn passive audiences into active communities - building cultural pride and platform loyalty 4 Growth Alignment Performance- Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition - Support content title marketing by promoting trailers artist features key dialogues and cultural moments - Monitor platform analytics closely views shares watch time saves conversion metrics and sentiment - Build recurring social IPs that meet the Entertainment In Regional Context mandate - integrating STAGE titles across key formats - Ensure brand equity strengthens long-term growth without eroding cultural authenticity 5 Cross-Language Intelligence Collaboration- Share and adopt best practices from other language teams Haryanvi Rajasthani Bhojpuri - Develop scalable content templates that can be adapted regionally while maintaining cultural specificity - Contribute to the overall STAGE social playbook - helping define what works across regional markets Who You Are - You have deep cultural fluency in Gujarati - not just language proficiency but an intuitive understanding of Gujarati identity humor values digital behavior and most importantly Gujarati cinema classic and contemporary - You are entertainment-first and cinema-obsessed - you understand Gujarati cinema deeply from classics to new releases and know that cultural pride must be delivered through compelling engaging shareable content - You are Gen-Z native and meme-fluent - you know what s trending what s about to go viral and how to ride those waves You live on social understand algorithms and can turn any moment into a brand prospect - You possess strong taste and creative judgment - you can distinguish between viral for viral s sake and content that builds lasting brand equity - You are a full-stack creator - comfortable ideating writing designing editing videos and posting all by yourself using AI tools - You are AI-native and tool-fluent - you leverage ChatGPT Midjourney Runway CapCut and other AI tools to 10x your output without compromising quality You are a storyteller and cultural translator - capable of making STAGE s brand feel locally authentic and emotionally resonant Requirements 1 Experience Skills- 3-6 years of experience in social media or content creation ideally in entertainment media or regional content We value talent and output over years of experience - Prior ownership of social media strategy and execution not just scheduling or reporting - Demonstrated ability to create high-quality content independently - ideation copywriting design and production - Experience building communities and driving engagement not just vanity metrics 2 Language Cultural Context- Fluent Gujarati is mandatory - written and spoken with natural command of idioms humor and cultural nuance - Deep exposure to Gujarati cultural contexts - festivals traditions digital trends regional sensibilities and Gujarati cinema both classic films and new releases - Strong Hindi proficiency is an advantage for cross-functional collaboration 3 Tools Platforms Must-Have - Social media design and editing Canva CapCut Adobe Express- AI tools ChatGPT Midjourney Runway ML Firefly Gemini Pika- Analytics tools Meta Business Suite YouTube Studio Instagram Insights- Community platforms WhatsApp Business Telegram nice to have 4 Demonstrated Work- Portfolio showcasing reels memes carousels short videos - content you ve created not just managed - Evidence of cultural storytelling that balances entertainment authenticity and brand alignment - Examples of community-building initiatives or engagement-driven campaigns This Role Is NOT For- Traditional social media managers who only schedule posts manage calendars or coordinate with agencies - Candidates who rely on agencies or external creators for all content - People who see social media as a broadcasting channel not a conversation space - Those who prioritize virality over cultural authenticity or brand meaning - Candidates who require large teams budgets or can t create content end-to-end using AI tools ref updazz com

📌 Manager - Social Media (3-6 Yrs) Gujarat (online/digital Marketing)
🏢 Proton Hiring
📍 Gujarat