Job DescriptionCompany Description

NThe Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership.

We are committed to delivering measurable results that drive genuine business success.

NWe work heavily with:

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- Long-form podcasts
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- High-signal short-form content
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- LinkedIn, Instagram, and YouTube as brand-building platforms
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nThis role is for someone who understands how personal brands actually grow, not just how to schedule posts.

NThe Role

nWe're looking for a Social Media Lead who can own and scale personal brands end-to-end.

NPodcast experience is a strong plus, but what matters more is:

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- Understanding content strategy
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- Distribution logic
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- Platform-specific thinking
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- Consistency + compounding
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nYou'll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly.

NWhat You'll Do

n1.Personal Brand Strategy & Growth

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- Build and executesocial strategies for founders & creators
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- Translate long-form content (podcasts, talks) into high-performing social assets
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- Understand what to post, where, how often, and why
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n2. Platform Ownership

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- Own Instagram, LinkedIn, and YouTube workflows
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- Write captions, hooks, and context that increase reach and saves




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- Understand platform nuances (formats, timing, distribution)
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n3. Podcast-Led Content (Strong Plus)

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- Manage social distribution for podcast content
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- Decide what clips deserve push vs what doesn't
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- Coordinate with editorson cuts, hooks, and packaging
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n4. Performance & Iteration

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- Track what's working (reach, saves, watch time, comments)
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- Iterate content formatsbased on performance
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- Develop repeatable content systems, not one-offs
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n5. Coordination & Ownership

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- Work closely witheditors, designers, and creators
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- Maintain content calendars and publishing discipline
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- Ensure deadlines, quality, and consistency are met
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nWho This Role Is For

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- 3+ years of experience managing social media for personal brands, creators, or founder-led pages
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- Strong understanding ofhow creators scale, not just how brands post
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- Comfortable with podcast-led ecosystems (or eager and fast to learn)
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- Knows the difference between:
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nReach vs relevance

NPosting vs positioning

NTrends vs long-term brandequity

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- Can think independently and take ownership
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nThis Role Is NOT For You If

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- You've only managed static brand pages
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- You rely purely on trends without strategy
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- You've never worked with a founder or creator directly
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- You need constant instructions to execute
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- You're looking for freelance / remote work
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nWhat You'll Get

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- Work on high-quality personal brands from the inside
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- Exposure to podcasts, founders, and long-form IPs
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- Ownership and trust, not micromanagement
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- Explicit growth into Lead / Head of Social / Brand Strategist
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📌 Social Media Lead (Personal Brands & Podcasts) (Alibag)
🏢 The Attention
📍 Alibag