Job DescriptionPosition - Senior Manager Social Media

NLocation - Mumbai

nKey Responsibilities:

NStrategy & Growth

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- Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
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- Build platform-specificgrowth strategies to increase:
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- Followers and subscribers
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- Reach and impressions
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- Engagement rates
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- App MAUs
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- User acquisition and retention
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- Identify recent opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
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- Create short-term and long-term roadmaps for social media expansion and monetization opportunities.
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nExecution & Team Management

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- Oversee end-to-end execution of all social media activities and campaigns.
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- Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
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- Ensure timely publishing, optimization, and performance tracking of all social content.
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- Maintain consistency inbrand tone, visual identity, and platform positioning.
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nAudience Acquisition & Engagement

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- Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
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- Build strong audience engagement strategies to improve community interaction and loyalty.
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- Analyze audience behavior and optimize content strategies accordingly.
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nContent & Innovation

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- Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content.
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- Conceptualize innovative content formats, campaigns, and social-first IPs.
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- Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.
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nAnalytics & Reporting

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- Monitor platform performance metrics and generate actionable insights.
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- Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics.
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- Present monthly growth reports, insights, and strategy recommendations to leadership.
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nDesired Skills & Qualifications

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- 6+ years of experience in social media strategy and audience growth.
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- Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
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- Strong understanding ofplatform algorithms, analytics tools, and audience behavior.
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- Proven track record of scaling social media pages and driving organic growth.
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- Excellent leadership, communication, and stakeholder management skills.
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- Strong creative thinking and trend forecasting abilities.
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- Ability to work in a fast-paced and highly dynamic environment
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📌 Senior Social Media (Alibag)
🏢 PINKVILLA
📍 Alibag