Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
Burson India is looking for a Senior Public Relation Executive for our Mumbai location to work in our Brands, Sports and Entertainment practice. As a Sr. PR Executive, you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members.
You will contribute to Burson – India’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business.
You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
What You Will Do
Client Service:
- Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
- Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
- Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages etc.
- Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
- Be responsible to create qualified, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
- Assist in press materials development and support the preparation of press events.
- Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
Experience That Contributes To Success
- 4+ years of experience in Public Relations. Preferably from Sports background.
- University degree in Communications or related discipline
- You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency
📌 Senior Public Relation Executive - Sports (Mumbai)
🏢 Burson
📍 Mumbai