About AB Studio

AB Studio is an independent product, technology, FinTech, and AI advisory practice working with founders and CXOs.

We help companies make better decisions across product strategy, technology architecture, AI adoption, delivery, vendor selection, and fundraising readiness. Our services include Fractional CTO and Fractional CPO leadership, Product and Technology Reviews, Executable Development Plans, risk assessments, engineering oversight, and recovery of broken delivery.

AB Studio also develops free and paid tools, assessments, practical content, and founder-focused resources designed to help companies evaluate ideas, identify execution gaps, and make informed product and technology decisions.

Key Responsibilities

Own lead generation for AB Studio’s advisory services, free tools, paid assessments, and upcoming digital products.

Build and execute marketing campaigns across LinkedIn, YouTube, email, website, founder communities, and selected outbound channels.

Promote free tools as lead magnets and create clear conversion paths into paid assessments, advisory calls, and fractional engagements.

Identify and target founders and CXOs across selected geographies.

Use Apollo.io, HubSpot CRM, or similar platforms for prospect research, list building, segmentation, outreach tracking, and pipeline management.

Create and manage outbound campaigns with relevant messaging, follow-ups, and qualification criteria.

Improve inbound lead capture through landing pages, forms,



calls to action, email sequences, and website journeys.

Repurpose newsletters, videos, case studies, assessments, and advisory insights into lead-generation campaigns.

Build and manage a practical content and campaign calendar aligned with AB Studio’s positioning.

Support the promotion of Fractional CTO/CPO, Product and Technology Reviews, AI advisory, FinTech advisory, and paid tools.

Identify relevant founder communities, events, partnerships, newsletters, podcasts, and collaboration opportunities.

Test campaign messaging, audience segments, subject lines, landing pages, and calls to action.

Track leads from first interaction through booked call, qualified prospect, and conversion.

Maintain clean CRM records, lead stages, attribution, and follow-up discipline.

Report weekly on qualified leads, booked calls, conversion rates, campaign performance, and pipeline movement.

Coordinate with designers, video editors, writers, and technical contributors when required.

Maintain consistency across AB Studio and Anshul Bagai’s personal brand.

Work independently in a remote setup and deliver without continuous supervision.

Success Measures

Qualified leads generated

Booked conversations

Conversion from free tools to paid offerings

Growth of the lead pipeline

Campaign contribution to revenue

CRM accuracy and follow-up discipline

Improvement in inbound and outbound conversion rates

📌 Senior Marketing Specialist (India)
🏢 AB Studio
📍 India