About the Role:

JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes.

Key Responsibilities:

Strategic Brand Leadership:

- Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels.

- Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity.

- Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition.

- Monitor industry trends, consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership.

Content Marketing &

- Campaign Excellence:

- Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content.

- Collaborate with global content and marketing teams to localize international campaigns for Indian audiences.

- Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth.

- Ensure content calendars are aligned with business priorities, audience interests,



and cultural moments.

Community Building &
- Engagement:

- Design and implement community engagement strategies that foster meaningful connections with audiences and content fans.

- Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement.

- Create exclusive social-first experiences for subscribers, superfans, and brand advocates.

- Develop and scale user-generated content initiatives to increase organic reach and community participation.

- Manage audience interactions and engagement frameworks to strengthen customer relationships and brand loyalty.

Performance Analytics &
- Optimization:

- Establish and monitor KPIs to measure social media effectiveness across awareness, engagement, audience growth, and content performance.

- Conduct regular performance analysis using analytics platforms, social listening tools, and consumer insights.

- Translate data into actionable recommendations to optimize content, campaigns, and audience targeting.

- Develop reporting mechanisms and dashboards to track campaign effectiveness, ROI, and business impact.

Cross-Functional Collaboration &
- Partnerships:

- Partner with marketing teams to ensure consistency in brand messaging and campaign execution.





- Collaborate with content partnerships teams to maximize co-marketing and audience acquisition opportunities.

- Work closely with customer experience teams to enhance social customer engagement and responsiveness.

- Coordinate with PR teams, talent, creators, and influencers to amplify campaign reach and drive cultural relevance.

- Build strong relationships with internal stakeholders to align social media initiatives with broader business objectives.

Innovation &
- Platform Development:

- Develop platform-specific content and engagement strategies tailored to the unique strengths of each social channel.

- Partner with platform representatives to gain access to emerging features, beta programs, and advertising opportunities.

- Identify new content formats, technologies, and social trends to drive innovation and audience growth.

- Continuously experiment, learn, and scale best practices to improve social media effectiveness and business outcomes.

Qualifications &
- Experience:

- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.

- 12+ years of experience in social media, digital marketing, brand marketing, or content strategy.

- Proven experience managing large-scale consumer brands, entertainment, media, OTT, or digital-first businesses.

- Solid understanding of social media platforms, audience behaviour, analytics and content ecosystems.

- Demonstrated ability to lead integrated campaigns and drive measurable business outcomes.

- Excellent stakeholder management, communication, and team leadership skills.

📌 Senior Director - Social Media Marketing, Digital (Mumbai)
🏢 JioStar
📍 Mumbai