31 Jul
|
Albaugh
|
Mumbai
Position: Regional Marketing Manager, Mandatory Pesticide Experience Position Overview:
The role is focused on driving business expansion, improving market share, and strengthening market presence through strategic planning and execution.
Key Responsibilities
Drive business expansion and increase market share
Conduct market mapping and planning for assigned geography
Categorize markets based on crops and product portfolio
Identify market needs and deliver appropriate solutions/services
Analyze competition and identify growth opportunities
Undertake strategic and futuristic planning and presentations
Manage marketing team directly and coordinate with sales team indirectly
Develop team capabilities through training and on-field coaching
Plan, budget, and execute marketing activities and campaigns
Monitor inventory and manage liquidation effectively
Align with sales team for a balanced and quality business model
Drive market reach, penetration, and farmer base development
Key Functional Activities
Track and share business updates (liquidation)
Design and execute campaigns (crop/product/service-wise) with review
Monitor market scenario and competition updates
Lead new product introductions (NPI) from launch to liquidation
Conduct training programs for team members (GTM approach)
Report to Director – Sales & Marketing
Education
B.Sc Agriculture / M.Sc Agriculture / MBA (Marketing)
Work Experience
Minimum 8+ years of experience in Marketing
Experience in a supervisory role (State Marketing level preferred)
Proven experience in people management
Specific Business Knowledge & Skills:
Strong understanding of crops, geography, and agri-products
Technical knowledge of crop and product portfolio
Experience in handling crop and product business
Solid analytical, planning, and presentation skills Location: Guntur H.Q, Lucknow
📌 Regional Marketing Manager (Mumbai)
🏢 Albaugh
📍 Mumbai