Location: Mumbai

Working days: 6 days Role Lead Soulflower's performance marketing across Meta, Google, and Marketplace Team-oriented Ads (CPAS) to drive profitable, scalable growth. This is a high-ownership role for a hands-on performance marketer who can define strategy, optimize campaigns, challenge agencies, and ensure every marketing rupee delivers measurable business impact.

Key Responsibilities Own performance marketing strategy across Meta, Google, and marketplace channels.

Lead campaigns across Meta (Advantage+, Catalog, DPA, Prospecting, Retargeting, Creator Ads) and Google (Search, Shopping, PMax, YouTube, Display).

Scale Collaborative Ads (CPAS) across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, and other marketplaces.

Build channel plans covering budgets, audiences, bidding, creatives, offers, and landing pages.

Manage agencies with clear KPIs, regular reviews, and strong accountability.

Audit campaign structures, tracking, attribution, audience quality, and optimization opportunities.

Optimize budget allocation to maximize ROAS, profitability, and growth.

Partner with Creative, D2C, Marketplace, and Analytics teams to improve conversion, AOV, retention, and contribution margin.

Build a structured creative testing and scaling framework.

Ensure accurate tracking through GA4, GTM, Meta Pixel, Conversions API, Merchant Center, and marketplace analytics.

Deliver actionable weekly business reviews with insights, decisions, and growth opportunities.

Stay ahead of platform updates,



AI-driven automation, and emerging advertising trends.

Metrics

You'll Own Revenue & New Customer Acquisition

ROAS, MER & CAC

Contribution Margin

Conversion Rate & AOV

Customer Lifetime Value (LTV)

Marketplace Revenue (CPAS)

Creative Performance

Budget Efficiency & Forecast Accuracy

Incremental Growth Ideal Candidate 7–12 years of hands-on performance marketing experience in D2C, beauty, FMCG, or e-commerce.

Proven track record managing large Meta and Google ad budgets.

Strong expertise in Meta Ads Manager, Google Ads, GA4, GTM, Merchant Center, and product feeds.

Hands-on experience with Collaborative Ads (CPAS) and marketplace performance marketing.

Strong understanding of attribution, conversion tracking, incrementality, and media measurement.

Commercially driven, analytical, and comfortable owning revenue and profitability metrics.

Able to independently diagnose and optimize campaigns rather than rely solely on agencies.

Strong creative instinct with experience scaling high-performing ad creatives. Success in the First 6 Months Build a scalable performance marketing roadmap across Meta, Google, and marketplaces.

Improve revenue quality, ROAS, MER, and contribution margin.

Strengthen agency accountability with transparent reporting.

Establish a disciplined creative testing and optimization engine.

Scale CPAS into a meaningful growth channel.

Eliminate inefficient media spend and unlock new growth opportunities.

📌 Performance Marketing Manager –C FMCG Brand – Exp: 07 years + WIPRO Partnered - Package 18 LPA (Mumbai)
🏢 Soulflower Co
📍 Mumbai