About the Role: We are looking for an experienced Northbeam Expert to join our team in Gurgaon. The ideal candidate will have strong expertise in marketing attribution, performance analytics, and digital marketing measurement using the Northbeam platform. You will work closely with

Performance Marketing, Growth, Data Analytics, and E-commerce teams to optimize marketing investments and drive business growth through data-driven insights.

Key Responsibilities

- Own the implementation, configuration, and optimization of the Northbeam platform.
- Manage and improve multi-touch attribution models to accurately measure marketing performance.
- Analyze marketing campaigns across channels and provide actionable insights to improve ROAS and overall marketing efficiency.
- Integrate and maintain Northbeam with platforms such as Shopify, GA4, Meta Ads,

Google Ads, TikTok Ads, and other marketing tools.

- Develop dashboards, reports, and performance metrics for leadership and marketing teams.
- Monitor data quality, identify discrepancies, and troubleshoot attribution and tracking issues.
- Work closely with Performance Marketing, Product, Engineering, and Business teams to ensure accurate campaign measurement.
- Recommend strategies to optimize customer acquisition costs (CAC), customer lifetime value (LTV), and marketing spend.
- Stay updated with the latest trends in attribution, privacy regulations, and digital analytics.

Required Qualifications

- Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related field.
- 5–6 years of experience in marketing analytics, attribution,



performance marketing,

or digital marketing.

- Proven hands-on experience with the Northbeam platform.
- Solid understanding of marketing attribution methodologies and customer journey analysis.

Experience with: o Meta Ads Manager o Google Ads o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Shopify o TikTok Ads • Strong analytical and problem-solving skills.

- Advanced proficiency in Microsoft Excel and Google Sheets.
- Experience with SQL is preferred.
- Excellent communication and stakeholder management skills.

Preferred Qualifications

- Experience working with D2C or e-commerce brands.
- Knowledge of BI tools such as Looker, Tableau, or Power BI.
- Experience with server-side tracking and Conversion APIs.
- Familiarity with marketing automation platforms such as Klaviyo. Key Skills
- Northbeam
- Marketing Attribution
- Performance Marketing
- Digital Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Ads
- Google Ads
- TikTok Ads
- Shopify
- SQL
- Excel
- Dashboard & Reporting
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Data Analysis
- Campaign Optimization What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to work with a high-performing and collaborative team.
- Exposure to cutting-edge marketing analytics and attribution technologies.
- Career growth and continuous learning opportunities.
- Dynamic and fast-paced work environment.

Location: Gurgaon (On-site)

Experience: 5–6 Years

Notice Period: Immediate

📌 Performance marketing analyst with Northbeam expertise (Gurugram)
🏢 altRX
📍 Gurugram