- Delight customers and boost omnichannel performance
RESPONSIBILITY 1
I guarantee WOW Customer Experience (Customer Journey Expert)
- I greet, smile, and engage with customers to understand their needs.
- I promote sports by engaging customers through sports communities.
- I ensure I am available for my customer (Satisfied or Satisfied)
RESPONSIBILITY 2:
I guarantee WOW layout (Layout Expert)
- My Layout is best in class for my customer (exemplary SCF)
- I know and highlight the best omnichannel offer to my customers to boost turnover (offline and online)
- I find productive ways to boost the business of my sport in the catchment.
Examples of Key performance indicators(KPIs) - To confirm with your leader
People
- Skill competency
- SMR on each skill
Planet
->Second Life TO Share / TO / TO Growth (for the relevant sport)
% Décote saved
Profit
- Stock Availability(Visual Rupture)
- SCF %
- SAS orders, C&C;, SFS
- New customers growth%
Complementary Skills (once Core skills mastered)
- Store security
- Store checkout
- Store services
- Store Daily Management
Core Skills
- Sales and Customer Interaction
- Product Training
- In Store + Digital (online selling)
- Stock & Flows
- Fundamentals of SD
- Layout Training
Complementary Skills (once Core skills mastered)
- Local Sport Project (LSP)
- Captain of the day/Daily Manager
- Trainer of Skill topic in city/country
APPENDIX 1: Types of actions that help fulfil responsibilities
1st RESPONSIBILITY
I ensure a WOW Customer Experience
- I greet, smile, and engage with customers to understand their needs.
- I am trained to interact and engage with my customers
- I practise my sport.
- I master SBRAM/SALES
- I promote sports by engaging customers through sports communities.
- I practice my sport and inspire customers to join sports communities.
- I stay informed and encourage customers to participate in Decathlon events or local sports activities related to their interests.
- I ensure my customer is Satisfied or Satisfied
- I propose the right products & services depending on the needs of my customers
- I use all our channels (in store, .in, App…) to satisfy the customer’s needs
- I Know how to offer the Circular TO range.
- I propose the relevant services to the customer (buy back, repair & maintenance, personalisation).
- I propose and provide to my customer all the available modes of payments.
- I ensure a smooth check out experience
- My Leaves for the year (aligned with the business plan) is planned
- My customer is at the centre of my activity. I make myself available whatever I am doing.
2nd RESPONSIBILITY
I guarantee WOW layout (Layout Expert)
- My Layout is best in class for my customer
- My Layout is safe - for me , my team and my customer.
- My Layout is welcoming, seductive and engaging.
- I ensure facing is quick and well maintained to guarantee see, touch, read, try and pick features
- I ensure my customer can test all our solutions
- I know and highlight the best omnichannel offer to my customers, both offline and online.
- I know the complete offer in my store and online
- I ensure My customer will find the entire range of products for their sport practise - either in store or online
- I am product trained by the validated product trainer.
- I suggest the best possible solution to my customer as per their need
- I ensure all the necessary services for my sport are available to my customer
- I highlight our Circular TO offer and relevant services
- I set up high-performance sales generating layouts: high margin products, well stocked.
- I find ways to boost business of my sport in the catchment
- I suggest and highlight complementary products to enhance customer sport practice experience and boost sales (S+)
- I ensure product availability by doing reliable, up to date and responsible inventory to support its omnichannel availability.
- I ensure the signages are updated for the customers (Self-informed best choice)
- I am accountable for delivery (efficiency)
📌 Omni Sport Advisor - Fitness (Mumbai)
🏢 Decathlon
📍 Mumbai
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