Owns brand strategy, positioning, and go-to-market execution end-to-end for a new business — a builder role, shaping how a brand-recent institute presents itself to the market from the ground up, not optimizing an existing one. Leads a 3-person in-house team (Social Media Manager, Graphic Designer, Brand Manager) and manages the external agency and vendor bench as and when required, reporting directly to the Institute Director.
KEY RESPONSIBILITY AREAS (KRAS)
Enrolments — partners with Admissions on lead-to-admission conversion and enrolment targets
Category and competitive positioning — maps the competitive landscape and defines market-entry whitespace
Brand strategy, positioning, and messaging ownership across students and parents
Marketing budget planning and ownership with ROI accountability
End-to-end GTM planning and execution
Mainline/offline advertising overall media execution
Agency and vendor management
Cross-functional alignment with Admissions, MarTech, Institute Director and Academic team
Team leadership and capability-building
EDUCATIONAL QUALIFICATION
MBA / PGDM in Marketing (Tier 1/2 institute preferred)
EXPERIENCE REQUIRED
8-10 years in brand/marketing roles,
including 3 years leading a team. Prior experience in education, hospitality/travel/tourism category strongly preferred. Proven experience launching a new brand, campus, or vertical from scratch is a strong plus.
FUNCTIONAL & TECHNICAL SKILLS
Brand strategy and multi-channel GTM planning
AI-tool fluency and digital-first mindset in day-to-day execution
Budget management and vendor/agency negotiation
Working fluency in MarTech/CRM (GA4, CRM platforms, WhatsApp automation)
Stakeholder and cross-functional program management
BEHAVIORAL COMPETENCIES
High on ownership
Builder mindset — has stood up a brand or function from zero before will be a plus
Operates well in ambiguity with minimal hand-holding
Comfortable operating with no existing playbook or precedent to fall back on
Hands-on when needed, not purely a delegator
Able to build credibility with faculty/academic stakeholders
KEY INTERFACES
Institute Director, Admissions/Sales Head, MarTech, Faculty, External agencies, Finance and Procurement
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📌 Marketing Head | New Applied Careers Institution | Jaipur
🏢 CareerXperts Consulting
📍 Jaipur
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