About Merito

Despite the wave of D2C brands in India, most of them are flying blind.

They don't know if their unit economics are healthy. They don't know how they compare to competitors. They don't know if they're creditworthy - and neither do their investors.

Merito is building the financial operating system for India's D2C seller economy. The layer of intelligence that sits between a brand and every financial decision it makes.

800+ brands (with over Rs. 6,000 Cr in sales) use Merito today. 90%+ organically. We did this with just 8 people.

Apart from having marquee angels, we've just closed a Rs. 35 Cr round - with an additional future commitment of Rs. 100 Cr.

Go to clickmerito.com to learn more.

Are you right for this role?

Must-Have Attributes

- Has defined or evolved a company's brand voice, messaging, or brand guidelines
- Has planned and executed brand awareness campaigns end-to-end without relying on external agencies
- Has written website copy, LinkedIn posts, newsletters, and case studies independently
- Has used brand performance metrics such as reach, engagement, website traffic, or share of voice to improve campaigns
- Has translated brand positioning into sales collateral working directly with a sales or CS team
- Has evidence of scaling a brand from one stage to a meaningfully larger one
- Has built repeatable brand systems such as content calendars, brand playbooks, or editorial workflows




- Based in/willing to relocate to Mumbai
- Available to start within 45 days

Good-to-Have Attributes

- Has managed brand partnerships or community initiatives that drove awareness
- Has produced or managed multimedia content including videos, webinars, or podcasts
- Can provide creative direction and feedback without being a designer
- Has turned customer stories into case studies, testimonials, or success stories
- Power user of AI tools for content creation, ideation, and distribution workflows
- Has an active social media presence

Overview of the Job

Goal

: Build awareness, trust, and preference for Merito.

You will

- Own Merito's brand voice, messaging, and identity across all channels
- Plan and execute brand awareness campaigns from concept through measurement
- Write all marketing content formats independently, without agency reliance
- Build repeatable brand systems including content calendars and editorial workflows
- Translate brand positioning into sales collateral with the sales and CS teams

Success looks like : Build a brand that founders recognize, trust, and remember.

We are an ambitious and quick-moving startup with a hungry young team. The successful candidate will exhibit the same drive and cultural alignment.

Compensation

This position comes with a competitive fixed salary and ESOPs.

Location

Mumbai - BKC (In-office)

📌 Lead - Brand Marketing (Mumbai)
🏢 Merito
📍 Mumbai