About the Role

We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment. Key Responsibilities:

Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US

Prepare and integrate sales, promotional, media, and market datasets for modeling

Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering

Build, validate, and interpret regression-based MMM models

Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response

Generate actionable recommendations for budget allocation and channel optimization

Develop client-ready presentations and communicate insights to stakeholders

Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery

Required Qualifications

2–3 years of hands-on experience in Marketing Mix Modeling (MMM)





Mandatory experience in pharmaceutical and life sciences analytics, with exposure to commercial analytics and Marketing Mix Modeling engagements

Robust understanding of

Marketing Mix Modeling methodology

Regression modeling

Adstock and saturation techniques

ROI and contribution analysis

Model diagnostics and validation

Budget optimization, pathway modelling and synergy analysis

Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data

Excellent analytical and problem-solving skills

Technical Skills

Proficiency in Python

Strong SQL skills

Advanced Excel and PowerPoint

Experience with statistical techniques including:

Linear Regression

Ridge/Lasso Regression

Bayesian Regression

Multicollinearity assessment

Time-series data preparation

Model validation

Preferred Candidate Profile

Experience delivering Marketing Mix Modelling projects for pharmaceutical clients

Ability to independently execute end-to-end MMM engagements

Strong communication, presentation, and stakeholder management skills

Comfortable working in a fast-paced consulting environment

Location: Pune, India

📌 [India] Senior Analyst - Marketing Mix Modeling
🏢 ProcDNA
📍 India