Job Responsibilities(JR) : 6 8 Areas

Actionable (4-6)

Achievement of Business Targets

- Achievement of Income and contribution targets
- Achievement of Incremental Current Account & Saving Account targets
- Cost to Income Ratio benchmark
- Cross Sell Products like Demat, Credit Cards, Mutual Funds, Insurance, Investment Advisory, and Assets etc.
- Ensuring Portfolio Growth
- Ensuring Cross Sell Ratio.

Program / Channel Management
- Managed program(Wherever Applicable)
- Ensuring Revenue generating roles Channel overall target achievement (Wherever Applicable)
- Ensuring HNW Portfolio Management and customer service (Wherever Applicable)
- Ensuring achievement of cross sell Ratio

Complains and Customer Management
- Ensure all components of the branch sales model function as per design and regulatory compliance.
- Complaints Handling .
- Process adherence (Sales/Audit/RISK/Operation)
- BRM - SQ rating
- Targeted growth of existing portfolio
- Attrition Control as confirmed for portfolio growth
- Percentage of depleted accounts
- TAT delays




- Effective resolution of complaints from Next Step & Talisma. Review and resolution of offsite ATM complaints
- Organising customer meets to solicit feedback on service and products
- Mystery Shopping Ratings
- Ensuring Contact Ratio
- Ensuring Cross Sell Ratio
- Review of all CRM and ensuring adherence and TAT.

People Management
- Staff Turnover
- Staff Motivation and morale
- Training - staff is exposed to skill based, product knowledge based and .
- Productivity of Coex/LSE on CASA/Demat/Credit Cards (A)
- Operational knowledge based training
- Staff productivity management

Review and Control

- Review vault /Vault& Key register, Monitor Physical verification of cash (Periodic).
- Audit Rating
- No frauds / Operational Errors .
- Review Suspense & Dummy accounts
- Ensure compliance with Banking rules, Regulations & Procedures
- Periodic review of progress vs. objectives
- Ensure clarity of Business objectives among staff
- Adherence of sales process.

📌 Hiring For Branch Manager- Sarni/ Mandai Khurd (Betul)
🏢 HDFC Bank
📍 Betul