for Digital Marketing Manager (Real Estate)

Experience Required: 5-10 Years

Industry Preference: Real Estate

Location: Sector 29, Iffco Chowk metro station, Gurgaon

Department: Marketing

About the company

URBAN PLUS is an independent real estate advisor presence across Delhi-NCR. We possess huge on-field experience and knowledge of the real estate sector and aspire to be your first point of connection if you want to buy a property in India. Led by a group of dynamic and visionary investors, Urban Plus aims to utilize its vast knowledge of the real estate sector to help those looking to buy or Sell Property.

About the Role

We are looking for a dynamic and result-oriented Digital Marketing Manager to lead and execute digital marketing strategies for our real estate projects. The candidate should have strong expertise in lead generation, branding, campaign management, and performance marketing with a proven track record in the real estate industry.

Key Responsibilities

Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies to generate qualified leads and enhance brand visibility.
- Plan marketing campaigns for residential, commercial, and plotted developments.
- Create monthly, quarterly, and annual digital marketing plans aligned with business goals.

Lead Generation & Performance Marketing
- Manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Optimize campaigns to improve CPL (Cost Per Lead), ROI, and conversion rates.
- Coordinate with sales teams to track lead quality and campaign effectiveness.

Social Media Management
- Handle social media platforms and ensure regular engagement, branding, and content planning.
- Develop innovative campaign ideas, reels, and promotional activities to increase reach and customer engagement.
- Monitor online reputation and respond to customer queries/messages.

SEO & Website Management




- Oversee SEO activities to improve website rankings and organic traffic.
- Manage website updates, landing pages, blogs, and project microsites.
- Ensure website performance, user experience, and lead capture optimization.

Content & Branding
- Coordinate with designers, content writers, and agencies for creatives, brochures, videos, and marketing collaterals.
- Ensure brand consistency across all digital communication channels.
- Plan email marketing and WhatsApp marketing campaigns.

Analytics & Reporting
- Analyze campaign performance using Google Analytics, Meta Business Suite, CRM tools, etc.
- Prepare MIS reports, dashboards, and marketing performance reports for management.
- Track KPIs such as lead volume, conversion ratio, engagement, and campaign ROI.

Vendor & Agency Coordination
- Manage external agencies, media partners, and digital vendors.
- Negotiate budgets and ensure timely campaign execution.

Required Skills & Qualifications
- Bachelors degree in Marketing, Business, Mass Communication, or related field.
- 58 years of experience in digital marketing, preferably in the real estate sector.
- Strong knowledge of Google Ads, Meta Ads, SEO, SEM, Google Analytics, and CRM tools.
- Experience in real estate lead generation campaigns is mandatory.
- Excellent communication, analytical, and team management skills.
- Creative mindset with strong understanding of current digital trends.
- Ability to manage multiple projects and meet deadlines.

Preferred Skills
- Knowledge of graphic/video tools and AI-based marketing tools.
- Experience with marketing automation and lead nurturing.
- Understanding of luxury real estate branding and high-ticket sales funnel.

Salary & Advantages
- Best in Industry
- Performance Incentives
- Career Growth Opportunities
- Dynamic Work Environment

Please note that we have every Tuesday as a week off. Interested candidates can share their CV at: [email protected] Contact Person: Prerna Dewan

📌 Hiring Digital Marketing Manager(Tuesday-week off)only local residents (Delhi)
🏢 Urbanplus Infrabuild
📍 Delhi