One of our B2C portfolio companies is looking for a Head of Brand to join the business in a business critical role to serve as their first marketing leader covering the full spectrum of marketing.
Responsibilities
- Be the chief storyteller for the business - painting narratives to further build trust and reliability
- Build the company's first brand-guidlines book to drive consistency
- Enhance the current brand and marketing identity to drive growth for the business from the ground up across digital and physical channels
- Develop a customer experience and journey that drives customer satisfaction and recurring business but also an emotional connection
- Develop a brand identity and customer journey that evokes an emotional connection
- Own creative, content,
social and performance by leading in-house teams to deliver across all 4 departments
- Help take the company on their 1 to 10 journey
Qualifications
- 5 to 7 years of experience
- Someone who has an understanding and appreciation for building beloved and trusted consumer brands/consumer experiences
- Someone who will think about customer feedback
- Someone who will think about customer engagement and marketing
- Prior experience marketing in a B2C setting is critical
- Technology or Start-up experience
Please apply to this role directly on LinkedIn. This is the only way to be considered for this role. Please do not DM any of our stakeholders about this position.
📌 Head of Brand | Fintech Portfolio Company (Delhi)
🏢 Peak XV Partners
📍 Delhi
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