The Director of Omnichannel Marketing will lead strategy, consulting, execution, and optimization of omnichannel marketing programs for enterprise / mid-market clients. He is an active member in customer journey at Krish including business consulting and participating in pre-sales, growing client accounts, growth marketing services, customer journey design, MarTech, AI, analytics, and performance marketing to help clients increase acquisition, retention, customer lifetime value, and profitability. What You'll Be Doing Client Consulting Act as a trusted advisor to client leadership teams.

Conduct marketing maturity assessments, marketing strategy workshops, and quarterly business reviews

Identify recent growth opportunities and support business development, proposals, and solution presentations Omnichannel Strategy & Growth Develop customer-centric omnichannel marketing strategies aligned with client business objectives

Create annual Growth/GTM roadmaps and marketing transformation plans

Drive customer acquisition, retention, loyalty, and revenue growth across digital and offline channels

Lead customer journey mapping and lifecycle marketing initiatives Marketing Technology & AI Design and optimize customer engagement programs using Email, SMS, WhatsApp, Push Notifications, Loyalty, and Marketing Automation platform for client/brands

Drive adoption of AI for audience segmentation, predictive marketing, personalization, campaign optimization, and content generation

Collaborate with Commerce, Data, and AI teams to deliver integrated customer experiences Data & Analytics Define customer segmentation, attribution models, CLTV, RFM analysis, and campaign measurement frameworks.

Translate customer and marketing data into actionable business insights.

Build KPI dashboards and performance reporting for clients. Conversion & Personalization Improve website conversion, customer engagement, repeat purchases, and average order value.

Lead CRO initiatives,



A/B testing, experimentation, and personalization programs across customer touchpoints Project Management, Delivery & Leadership Collaborate with cross-functional teams for the project execution

Stay ahead of the learning curve and implement best of the technology for department

Manage relationships with platforms and manage certifications

Build and mentor a high-performing omnichannel marketing team and manage team’s performance and align them with client KPIs with help of managers Manage productivity, profitability and revenue targets for the department Create succession plan to manage continuation of the business What We'd Love To See Masters/Bachelors degree in Marketing, Business, or a related field

12+ years of experience in Digital, CRM, Lifecycle, or Omnichannel Marketing, with at least 5 years in a leadership role

Proven experience with retail, eCommerce agency, or consumer brand clients

Strong understanding of customer lifecycle marketing, personalization, marketing automation, analytics, and performance marketing

Experience managing enterprise marketing transformation programs and cross-functional teams

Strategic Thinking & Business Consulting

Omnichannel Customer Experience

Marketing Technology & Automation

Data-Driven Decision Making

AI-Enabled Marketing

Customer Journey Design

Leadership & Team Development

Executive Communication & Stakeholder Management

Commercial Acumen & Growth Mindset It'd Be Great If You Had Hands-on experience with Commerce platforms: Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud

Familiarity with Marketing Automation tools: Klaviyo, Adobe Campaign, Salesforce Marketing Cloud, MoEngage, Braze, HubSpot

Exposure to Analytics tools: GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau

Experience with Personalization platforms: Adobe Target, Optimizely, Dynamic Yield, Bloomreach

Working knowledge of AI tools: Vertex AI, Gemini, OpenAI, Predictive Analytics, Customer Data Platforms (CDP)

📌 Director Omnichannel Marketing (Ahmedabad)
🏢 Krish Technolabs
📍 Ahmedabad