Job Title: PPC Specialist/Digital Marketing Specialist

Location: Mohali About the Role We are looking for a results-driven PPC Executive with hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, campaign optimization, performance analysis, and budget management to drive qualified leads and maximize ROI.

Key Responsibilities Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms.

Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.

Optimize bids, ad copy, landing pages, and targeting strategies to improve campaign efficiency.

Set up and manage conversion tracking using Google Tag Manager, Google Analytics (GA4), and Google Ads Conversion Tracking.

Prepare weekly and monthly performance reports with actionable insights.





Manage campaign budgets effectively while ensuring optimal return on ad spend.

Collaborate with SEO, content, design, and web development teams to execute integrated marketing campaigns.

Stay updated with the latest PPC trends, platform updates, and industry best practices.

Required Skills & Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field.

1–4 years of hands-on experience managing PPC campaigns.

Robust expertise in Google Ads (Search, Display, Performance Max, Shopping, and YouTube).

Experience with Meta Ads Manager for lead generation and conversion campaigns.

Strong understanding of keyword research, audience segmentation, bidding strategies, and conversion optimization.

Ability to interpret campaign data and provide optimization recommendations.

📌 Digital Marketing Specialist/ PPC (India)
🏢 Mavenj SEO
📍 India