We are looking for a skilled and proactive Digital Marketing Specialist to join our Marketing team. The role includes developing and executing digital marketing strategies while ensuring our online presence is optimized for maximum visibility and effectiveness. The successful candidate will play a crucial role in driving brand awareness, customer acquisition, and revenue growth through innovative digital marketing and SEO techniques.

- Role & responsibilities Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive customer acquisition.

- Execute SEO tactics including keyword research, on-page, and off-page optimization, and technical SEO enhancements to improve website ranking and organic traffic.
- Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email, and more.
- Monitor website traffic, performance metrics, and user behavior using analytics tools to identify trends, insights, and areas for optimization.
- Collaborate with cross-functional teams to implement SEO best practices, optimize website content, and improve user experience.
- Stay updated on industry trends, algorithm changes, and best practices in digital marketing and SEO, and incorporate new techniques and strategies as needed.

- Track and report on key performance indicators (KPIs) and ROI of digital marketing initiatives, and provide regular updates to management.
- Manage relationships with external vendors, agencies, and partners to support digital marketing and SEO efforts effectively.

Preferred candidate profile





- Proven experience in developing and executing digital marketing strategies, preferably in the fintech industry.
- Expertise in SEO techniques, algorithms, and best practices, with a track record of improving website ranking and organic traffic.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Strong analytical skills and ability to interpret data and metrics to drive actionable insights and optimization strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinking and problem-solving abilities to develop innovative digital marketing campaigns and solutions.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI.
- Ability to adapt to a rapid-paced setting and manage multiple projects simultaneously.

Qualifications:

- Any Graduate, Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications in Digital Marketing or SEO are a plus.
- Proven experience in SEO optimization, including keyword research, on-page and off-page optimization, and technical SEO.
- Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and marketing automation software.
- Experience with website analytics tools such as Google Analytics and the ability to generate insights and reports.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital marketing campaigns.

📌 Digital Marketing Specialist (Kolkata)
🏢 Accosis
📍 Kolkata