About the job

Sportsiaa is building India's first integrated sports ecosystem. We've designed a scalable model. We're now looking for a Co-Founder to own everything that turns that product into a growing, revenue-generating business: sales, marketing, growth, and go-to-market execution. The Role:

As Co-Founder, you will be the commercial engine of Sportsiaa responsible for franchise partner acquisition, student/parent acquisition, brand building, and scaling revenue across multiple streams. You'll work directly with the Founder to set strategy and own execution end-to-end, with full P&L; accountability for growth. This is a true co-founder role, not a hire equity-based compensation, shared decision-making, and a seat at the table for fundraising, hiring, and strategic direction.

Key Responsibilities:

Sales & Business Growth, Marketing & Brand, Growth & Revenue and Strategic & Operational:

Co-own company strategy, hiring, and culture as a founding team member.

Represent Sportsiaa to investors during seed and future fundraising rounds.

Build and lead the sales/marketing team as we scale from 5 to 150+ locations. Experience:

15+ years in sales, marketing, growth, or general management - startup, franchise, D2C, or B2B/B2C hybrid businesses strongly preferred.

Proven track record building or scaling a sales pipeline, dealer/franchise network, or partner acquisition motion from scratch.

Hands-on experience with D2C/marketplace growth is a solid plus.

Comfortable owning a P&L; and being measured on revenue, not just activity.

A genuine sports/coaching/fitness background is a nice-to-have signal of passion,



not a requirement; the Founder already covers deep sports/coaching domain expertise, so we're optimizing for commercial/franchise-scaling chops over industry pedigree.

Based in or willing to relocate to West Bengal (Kolkata) for hands-on, ground-level execution in the early phase.

Prior founder, co-founder, or early-stage startup experience preferred.

Ideal

Profile

You're a builder, not a manager of an existing machine. You're equally comfortable cold-calling a field owner in a small town and presenting growth metrics to an investor. You think about flywheels and unit economics, not just campaigns.

You're energized, not intimidated, by the idea of going from 0 to 1: no playbook, no big team, just a market opportunity and a founder who's already proven the coaching/product side works. You want ownership, not a salary cushion. You're looking for a co-founder seat where your sales/marketing/growth instincts directly shape company strategy, not a co founder title that's really a senior operations hire.

You don't need to have coached a sport or run a sports business before the founder has already brought deep coaching and sports-domain expertise to the team. What you bring is the commercial brain that complements it: the franchise-scaling, funnel-building, and growth instincts he's counting on you for. Genuine curiosity about sports/youth development helps you ramp up fast, but it's a complement to his domain knowledge, not a duplicate of it.

Equity & Compensation: This is an equity-based co-founder role and salary and compensation will be negotiable.

📌 Co-Founder l Sales & Marketing Growth l SportsTech Ecosystem l Startup (Kolkata)
🏢 Sportsiaa
📍 Kolkata