About the Role

The Sales Manager for Built-in Appliances is responsible for driving sales performance, expanding market presence, and strengthening partnerships across India’s premium kitchen, retail, and trade channels. This role requires a dynamic leader with strong business development skills, deep product understanding, and an ability to engage with architects, interior designers, and kitchen studio partners. You will ensure Siemens and Bosch brand values—innovation, technology, and German engineering—are consistently represented across the market.

1. Sales Strategy &
- Market Growth

- Develop and implement sales strategies to achieve revenue, volume, and market share targets in the Kitchen Retailer segment.

- Identify new business opportunities across metro and emerging markets.

- Drive penetration in key trade channels: kitchen studios, modular kitchen companies, architects, interior designers, developers, and premium retail.

- Monitor industry trends, pricing movements, and competitive activity in the Indian premium appliance market.

2. Channel &

- Account Management

- Build, manage, and grow relationships with kitchen dealers, trade partners.

- Negotiate commercial terms, display placements, and joint marketing initiatives.

- Ensure availability of the full Siemens built-in and Bosch Built In portfolio across strategic accounts.

- Conduct regular business reviews with key partners to drive performance.

3. Engagement with Architects &

- Designers





- Conduct product presentations and training workshops for architects, designers, and builders.

- Support design professionals with technical details, integration planning, and appliance selection guidance for premium kitchens.

4.

Product

Expertise

- Maintain deep knowledge of built-in appliances: Cooking, Refrigeration, dishwashers

- Provide product training to partners and their teams.

- Stay updated on new launches, innovations, and technical specifications.

7. Operations, Forecasting &

- Reporting

- Manage sales forecasting, stock planning, and pipeline tracking using CRM tools.

- Work with supply chain and service teams to ensure smooth delivery and installation.

- Provide management with regular sales reports, market feedback, and competitor insights.

Skills

- Solid relationship-building and stakeholder management capabilities.

- Excellent communication, negotiation, and presentation skills.

- Good understanding of technical specifications and built-in kitchen design requirements.

- Demonstrated ability to develop sales strategies and drive execution.

- Proficiency with CRM tools and MS Office.

Personal Attributes

- Highly professional, customer-focused, and brand-aligned.

- Results-driven with strong commercial acumen.

- Passionate about technology, design, and premium home solutions.

- Confident, self-motivated, and able to work with minimal supervision.

📌 Channel Sales Manager (Hyderabad)
🏢 BSH Household
📍 Hyderabad