Build deep understanding of target consumer groups across key geographies in India- Own the Brand Purpose and define positioning for the brand Drive communication development in line with Brand purpose and positioning - Identify the key market intelligence that will drive strategic business decisions- Partner with Sales teams in achieving brand plans and channel execution plans - Participate in defining the pricing strategy in close partnership with the commercial team - Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan inspiring distributors and commercial teams to execute the plan with excellence- Be accountable for delivery of brand P L performance targets Closely monitor brand KPI s Revenue Profitability Market Share Equity- Ensure measurement and evaluation a learning plan to identify codify and rollout successful brand growth drivers- Oversee design and execution of selected brand assets- Digitally savvy with social media expertise to lead digitalization of activities - Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication- Develop Brand Playbooks and Templates for market use - Ensure all brand assets developed adhere to brand guidelines ref updazz com