Role Summary The Associate Director, Content Marketing owns the creative communication of the Studios Business slate, shaping campaign strategy while staying hands-on through delivery. The role operates across both the strategic and executional levels: setting creative direction and building high-impact, culturally relevant campaigns across theatrical and independent titles, while also driving the development and management of the full suite of creative assets that bring each campaign to market.

This is a wholesome role that combines two complementary responsibility streams: creative asset ownership across the vertical, and integrated content marketing across the release slate. The role acts as a key bridge across global, regional and creative teams to ensure alignment, consistency and strong audience impact, while continuously simplifying and scaling ways of working, improving turnaround times and maintaining tight cost control without compromising on quality.

Roles and Responsibilities

A. Creative Assets

- Take end-to-end ownership of creative assets within the vertical, from concept and ideation through to final delivery across on-ground, print, outdoor and digital formats.
- Lead creative ideation and execution of high-impact assets such as metro wraps, outdoor visibility artwork, screening events and invites, translating franchise scale into robust, locally relevant concepts.
- Independently manage creative asset development for individual film campaigns, including artwork, presentations and video edits, ensuring quality, consistency and adherence to global brand guidelines.
- Own the creation and evolution of brand identity work for the Studios Business, including logo identity, brand audio-visual and comprehensive brand guidelines.
- Manage creative production and shoots, overseeing concepts,



production and execution, including coordination with talent, influencers and partners.
- Build, structure and continuously optimise creative workflows and approval processes across all releases, creating scalable, efficient systems for the team.
- Develop case studies, wrap decks and asset packages for internal business evaluations, reviews and marketing award submissions, and manage end-to-end award entries across film and marketing categories.

B. Content Marketing

- Lead integrated marketing campaigns across multiple titles, ensuring strong alignment between global strategy and local execution with a focus on cultural relevance and audience impact.
- Shape overall campaign direction and positioning while staying closely involved in delivery to ensure strong, consistent execution across platforms and timelines.
- Own complete campaigns for independent and slate films end to end, spanning campaign strategy, asset development, stakeholder management, rights clearances and final delivery.
- Manage creative campaigns for print publicity, ensuring alignment with title positioning and audience expectations, and consistency across platforms.
- Conceptualise and execute talent and partner integrations across campaigns, coordinating with talent, influencers and brand partners to maximise reach and engagement.
- Act as a key bridge between global, regional and creative teams,



clearly translating local context for global teams to enable smoother approvals and execution.
- Bring greater structure, cost efficiency and budget control into marketing operations through improved planning, vendor alignment and continuous evaluation, absorbing new requirements within existing budgets while identifying optimisation opportunities.

Preferred Skills and Attributes

- Proven ability to operate across both strategy and execution, shaping the bigger picture while staying hands-on to ensure robust delivery.
- Strong creative judgement and storytelling instinct, with the ability to translate franchise scale and global positioning into locally relevant, high-impact ideas.
- Excellent stakeholder management, comfortable acting as a bridge across global, regional and creative teams and coordinating talent, partners and vendors.
- Sharp commercial and operational discipline, with a track record of budget control, cost optimisation and delivering within existing resources.
- A process mindset, with the ability to simplify, structure and scale workflows and approval processes to improve turnaround and consistency.
- Strong project management skills, able to run multiple concurrent campaigns end to end while maintaining quality, consistency and timelines.
- Collaborative, culturally attuned and detail-oriented, with a bias for both creative problem-solving and dependable execution.

Educational & Professional Background

- Graduate degree in Marketing, Mass Communication, Media, Advertising or a related discipline; a postgraduate qualification in Marketing or Communications is preferred.
- 8-10 Years of relevant experience in content marketing, creative development and campaign management, preferably within media, entertainment, films or an allied industry.

📌 Associate Director - Marketing (Content Marketing), Studio Business (Mumbai)
🏢 JioStar
📍 Mumbai