Job DescriptionAssistant Professor (Branding And Advertisement) | School of Branding & Advertising, NMIMS

NLocation: On-site, Mumbai

NSchool: School of Branding & Advertising (SOBA), NMIMS Deemed-to-be University

NThe School of Branding & Advertising (SOBA) at SVKM's NMIMS Deemed-to-be University, Mumbai, is dedicated school for branding and advertising — built on the belief that the future of business is inseparable from the future of brand.

NThe school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management. Students are not simply prepared for the industry;

they are prepared to lead it.

NIf you have spent years doing meaningful work in marketing, branding, advertising, media, or communication — and you are ready to shape the next generation of professionals in this space — SOBA is where that experience finds its highest purpose.

NWe seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication.

NAreas of Expertise:

NBrand Strategy & Management | Advertising Strategy & Campaign Planning | Consumer Insight & Behaviour | Account Planning & Brand Communication | Luxury & Lifestyle Branding | Purpose-Led & Sustainable Branding | Brand Identity & Visual Language | Media Strategy for Brand Building | Global & Cross-Cultural Branding | Multi-Category Industry Branding

NEligibility Criteria

nMinimum 10 years of total work experience.





NWe are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury& lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred.

NPhD in or related field preferred like: Brand Management;

nCandidates withMBA (Marketing/Branding/Communication/ Advertisement ) will be strongly considered

NKey Responsibilities

nTEACHING & LEARNING:

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- Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy
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nRESEARCH & SCHOLARLY ACTIVITY:

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- Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication.
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nMENTORSHIP & STUDENT ENGAGEMENT:

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- Guide students inCampus activities, OCAC initiatives, Digital Media & Marketing Communication and Creative Communication & Execution tracks;

mentor them on internships, live briefs, and career pathways;

encourage participationin brand festivals, competitions, and industry showcases.

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nINDUSTRY INTEGRATION & OUTREACH:

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- Build solid partnerships with FMCG, Luxury, Media, and Advertising firms;

facilitate guest lectures, brand challenges, workshops, and internships;

ensure pedagogy remainsaligned with evolving industry practices and future skills

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nCompensation

nAs per UGC guidelines.

NHigher remuneration will be offered to deserving candidates based on profile and experience.

📌 Assistant Professor - Branding And Advertisement - School Of Branding & Advertisement Nmims (Alibag)
🏢 SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
📍 Alibag