Company Description

Insta Power Control & Equipments (IPCE) is a leading manufacturer and supplier of custom-built medium and low voltage electrical switchboards and turnkey solutions for 33kV/11kV/415V across diverse industrial segments. With more than 35 years of experience, IPCE operates a state-of-the-art manufacturing facility in Indore, spread over 150,000 sq ft and equipped with advanced CNC machinery and automated powder coating systems. The company’s brand is founded on the values of quality, outstanding customer experience, innovative design, and execution with integrity.

IPCE’s shop floors are designed for efficient flow management and Total Quality Management, and are undergoing continuous digital transformation. Certified to ISO 9001:2008 and IEC 61439, IPCE serves many prestigious clients in India and abroad, offering reliable, high-performance electrical solutions. Role Description:

The Area Sales Executive role is a full-time, on-site position based in Raipur.

The Area Sales

Executive is responsible for identifying and developing current business opportunities, meeting prospective clients, and promoting IPCE’s electrical switchboards and turnkey solutions within the assigned territory. Daily activities include visiting industrial customers, understanding technical and commercial requirements, preparing and following up on quotations, and negotiating orders in line with company policies. The role involves maintaining strong relationships with existing clients, tracking market trends and competitor activities,



and coordinating closely with the internal technical, production, and service teams to ensure timely delivery and customer satisfaction.

The Area Sales

Executive is expected to achieve sales targets, provide regular sales reports, and represent IPCE professionally at meetings, presentations, and relevant industry events. Qualifications:

Proven skills in industrial sales, business development, and client relationship management within electrical or related engineering products.

Ability to understand and communicate technical specifications and solutions for medium and low voltage electrical switchboards and turnkey projects.

Strong negotiation, presentation, and communication skills, with a focus on customer-centric selling and long-term partnerships.

Competence in territory planning, lead generation, and sales pipeline management, including use of basic CRM or sales reporting tools.

Bachelor’s degree or diploma in Electrical Engineering, Electronics, or a related technical field; a degree in business or marketing is an added advantage.

2–5 years of relevant field sales experience in industrial or electrical equipment;

experience in Raipur or nearby markets is preferred.

Comfort with on-site client visits, extensive local travel, and coordination with cross-functional teams.

Understanding of quality standards and industry norms; familiarity with ISO and IEC certifications is beneficial.

Self-driven work style with strong problem-solving skills, integrity, and a commitment

📌 Area Sales Executive (Raipur)
🏢 Insta Power Control u0026 Equipments (IPCE)
📍 Raipur