Key Responsibilities

Paid Marketing

- Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other relevant platforms.
- Generate quality leads while maintaining target CPL, CPA, and ROAS.
- Manage advertising budgets and scale high-performing campaigns.
- Continuously optimize campaigns through audience testing, creative testing, and bidding strategies.

Growth & Lead Generation

- Build and improve lead generation funnels.
- Increase lead quality and conversion rates through continuous optimization.
- Work closely with the Sales team to improve lead performance and customer acquisition.
- Identify new channels and strategies to generate business opportunities.

Website & Conversion Optimization

- Manage website and landing pages to improve user experience and conversions.
- Coordinate with developers for website improvements and tracking implementation.
- Ensure all campaigns are properly tracked using GA4, GTM, Meta Pixel, and Conversion API.

Brand & Content Marketing

- Plan and execute digital campaigns to increase brand awareness and engagement.
- Coordinate with designers and content creators for campaign creatives, videos, and promotional content.
- Manage social media campaigns that support business and lead generation goals.

Analytics & Reporting

- Monitor campaign performance and marketing KPIs.
- Prepare performance reports and provide recommendations for improvement.




- Analyze customer behavior, campaign results, and competitor activities to support business decisions.

Innovation & Ownership

- Research recent digital marketing trends, AI tools, and advertising opportunities.
- Recommend new ideas to improve lead generation, customer acquisition, and marketing efficiency.
- Take ownership of digital marketing execution and ensure timely delivery of all campaigns.

Skills Required

- Performance Marketing (Meta & Google Ads)
- Lead Generation Strategy
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Conversion Rate Optimization (CRO)
- SEO Fundamentals
- Social Media Marketing
- Marketing Analytics & Reporting
- Excel / Google Sheets
- Strong communication, analytical, and problem-solving skills

Qualifications

- Bachelor's degree in Marketing, Business, or a related field.
- 1–2 years of experience in Digital Marketing.
- Experience in managing end-to-end digital marketing campaigns with measurable business outcomes.

Success in This Role

- Generate consistent, high-quality leads.
- Achieve target CPL, CPA, and ROAS.
- Improve website and landing page conversion rates.
- Increase digital reach, engagement, and brand visibility.
- Deliver measurable growth in customer acquisition and revenue through digital marketing.

📌 Digital Marketing Specialist (Pune)
🏢 WeMee Store
📍 Pune