**JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:** + Responsible for the topline and brand profitability + Execution of HCP (healthcare qualified) promotion / BTL consumer activation / Digital activation / Trade promotion + Formulation of marketing strategies, Communication development for both Consumers and Healthcare practitioners. + Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs. + Responsible to drive NEW identified avenue of growth for maternal nutrition brand and build consumer engagement platform for entire infant & maternal nutrition portfolio + Managing the Creative agencies - Medical and consumer to develop brand communication + Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs + Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales. + Support and drive sales - work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner. **REQUIREMENTS:** **Skill, Education, Experience** + MBA Marketing from reputed Institute.



+ **_Worked in Consumer Marketing function and having prior marketing experience_** in implementing marketing mix through medical detailing team. Total desirable experience of 5-6 years in marketing + Worked with healthcare/ nutrition categories. Combination of OTC and HCP driven medical marketing experience will be an added advantage + New Product launch experience will be an advantage + Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force. + Experience in sales function will be an added advantage **Competencies:** **Managerial skills:** + Analytical skills + Strategic thinking + Communication (oral, written, presentation) **Behavioral skills:** + Interpersonal skills + Influencing and negotiation skills + Creative and innovative problem-solving abilities **DIMENSIONS/MEASURES:** Achievement as per plan for the goals: + Consistent, timely and high-quality delivery of marketing and sales activities + Brand Sales + Division margin + Market share An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call (phone hidden) or email [email protected]

📌 Brand Manager - Pediatric Nutrition Strategy & Execution (Mumbai)
🏢 Abbott
📍 Mumbai