Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Operations

Management Level

Senior Associate

Job Description & Summary

. We are looking for Adobe Marketo Specialist

Responsibilities :
Design, implement, and optimize end-to-end marketing automation programs, including campaigns, nurture journeys, and engagement workflows.
Partner with stakeholders to understand business goals, analyze requirements, and recommend scalable Marketo-based solutions.
Manage lead lifecycle processes including scoring, segmentation, routing, and database governance.
Ensure seamless integration between Marketo and CRM platforms, maintaining data accuracy and sync efficiency.
Monitor campaign performance, conduct A/B testing, and deliver insights on marketing ROI and attribution.
Maintain platform health, troubleshoot issues, and enforce best practices for governance, scalability, and compliance.
Act as a trusted advisor to clients/stakeholders, translating marketing goals into technology-driven solutions.
Provide strategic guidance on marketing automation maturity, campaign optimization, and process improvements.




Communicate effectively with cross-functional teams (Marketing, Sales, IT) and influence decision-making through data-driven insights.
Balance hands-on execution with solution design and stakeholder advisory across multiple engagements.

Mandatory skill sets:
4 - 8+ years of experience in Marketing Automation, with 3 - 5+ years of hands-on expertise in Adobe Marketo Engage.
Robust understanding of CRM integrations, data management, and marketing operations.
Technical proficiency in HTML/CSS and familiarity with APIs/integration frameworks.
Solid analytical and problem-solving skills with experience in campaign performance tracking and ROI measurement
Excellent stakeholder communication and consulting skills to align technology with business outcomes
Certification in Adobe Marketo Engage (preferred)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 In Senior Associate Adobe Marketo Specialist Gcc Advisory Bangalore Karnataka (India)
🏢 PwC Service Delivery Center
📍 India