Job Summary

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in managing Meta and Google Ads, analyzing campaign performance, and generating quality leads while maximizing return on ad spend (ROAS).

Key Responsibilities
Plan, create, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
Monitor campaign performance and optimize budgets to improve ROI and lead quality.
Conduct keyword research, audience targeting, and competitor analysis.
Track campaign metrics including CPC, CPL, CTR, CPA, ROAS, and conversion rates.
Generate weekly and monthly campaign performance reports with actionable insights.
Collaborate with the creative team for ad copies, creatives, and landing pages.
Perform A/B testing on creatives, audiences, and campaign strategies.
Ensure timely execution of campaigns and achievement of client KPIs.




Stay updated with the latest trends, platform updates, and digital marketing best practices.

Required Skills
Hands-on experience with Meta Ads Manager and Google Ads.
Solid understanding of audience targeting, remarketing, and conversion tracking.
Knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
Excellent analytical and reporting skills.
Familiarity with Excel/Google Sheets for data analysis.
Solid communication and problem-solving skills.
Ability to manage multiple campaigns simultaneously.

Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
1–3 years of experience in Paid Media/Digital Marketing.
Google Ads and Meta Blueprint certifications will be an added advantage.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Paid Media Executive Bengaluru
🏢 RDS Digital
📍 Bengaluru