Key Responsibilities Strategic Leadership · Act as the Insurance marketing advisor to EMEA business and marketing stakeholders. · Define and prioritize marketing strategies aligned with vertical growth objectives. · Lead the development and execution of integrated marketing plans and client campaigns. Campaign Execution & Enablement · Design and execute multi-geo multi-channel awareness and lead generation campaigns. · Develop persona profiles and client segmentation strategies. · Create and activate client journeys through research, messaging and validation · Support regional Field Marketing team in effective local activation of integrated campaign. · Establish and track KPIs to measure campaign effectiveness and ROI. Partnerships & Collaboration · Design joint marketing initiatives with Insurance technology alliance partners. · Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes. Industry & Marketing Expertise · Deep understanding of business and technology trends in Insurance industry. · 10+ years of experience in B2B marketing, preferably in technology services.



· Strong experience in using digital channels and platforms for awareness and demand gen activities. · Proven success in integrated marketing strategies that deliver measurable outcomes. · Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory. Strategic & Operational Agility · Ability to self-start, self-motivate, and manage multiple complex priorities. · Comfortable operating within a complex, matrixed organizational structure. · Thrives in dynamic environments and can navigate ambiguity with focus and agility. Client-Centric & Demand Generation Skills · Strong demand generation expertise and a client-first mindset. · Experience in developing client personas and journey-based marketing strategies. Communication & Influence · Excellent communication skills with the ability to influence stakeholders across all levels. · Cooperative mindset with a track record of cross-functional engagement. Innovation & Adaptability · Agile and innovative thinker with a strategic mindset. · Open to experimentation and new approaches to build client and partner relationships.

📌 Industry Marketing Lead – Insurance (India)
🏢 People First Consultants
📍 India