About Function/Department
Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the Position
As an Alliance Manager, you will be responsible for driving revenue growth through the sale of integrated media solutions, including Out-of-Home (OOH), Competition Print Media, Television, Radio, and Digital platforms. This role requires a strategic thinker who can manage cross-functional teams, oversee processes, and ensure the achievement of the Annual Operating Plan (AOP) revenue targets.

Areas of Responsibility
Strategic Planning & Campaign Development




Build compelling strategies tailored to specific clients/categories with actionable solutions based on a transparent understanding of objectives and objections Develop integrated multimedia plans aligned with campaign goals Leverage audience insights, whitepapers, and industry reports to deliver well-informed strategic solutions Maintain complete oversight from brief to execution for both ATL and BTL campaigns Ensure management of workflows and timelines across TV, print, digital, outdoor, retail, and radio Media Expertise
Demonstrate solid knowledge of both online and offline media platforms, including OOH, print, TV, radio, and digital Understanding client requirements and converting it into a comprehensive media plan Operational & Cross-functional Coordination
Coordinate cross-functionally to ensure smooth and timely campaign deployment Lead the development and rollout of ATL and BTL campaigns, ensuring consistency and impact across all touchpoints Manage client communication and relationship-building on a day-to-day basis Team Leadership & Communication
Lead a team to ensure timely and high-quality c

📌 Product Lead South Bengaluru (India)
🏢 Bennett Coleman and Co.
📍 India