Role Purpose

The Area Sales Manager is responsible for driving sales growth, strengthening distribution, ensuring excellent General Trade (GT) execution, leading and developing the sales team, enhancing market visibility, and maintaining financial discipline within the assigned territory.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales volume and value targets.
- Monitor sales performance and implement corrective actions to bridge gaps.
- Expand and strengthen the distributor network.
- Ensure optimum market coverage and outlet reach.
- Monitor distributor productivity, stock availability, and replenishment.
- Ensure execution excellence across all retail outlets.
- Drive product availability, assortment, pricing, and promotions.




- Monitor retail execution standards through regular market visits.
- Implement company sales and trade marketing initiatives effectively.
- Lead, coach, and motivate Sales Officers/Sales Representatives.
- Conduct regular performance reviews and field coaching.
- Set explicit objectives and monitor team productivity.
- Build a high-performance sales culture through capability development.
- Ensure execution of merchandising standards across GT outlets. .
- Monitor collections and minimize overdue outstanding balances.
- Control trade spends within approved budgets.

📌 Area Sales Manager - General Trade (Mumbai)
🏢 CCL Products
📍 Mumbai