Greeting From Manpower Resources !!

We have been mandated by a large conglomerate into manufacturing and EPC business for the below mentioned role -

Position Name : Chief Marketing Officer

Location : Mumbai

Qualification : MBA

Experience : 13+ Years

Purpose of the role

The incumbent will be responsible for marketing strategy, brand positioning, demand generation, and customer engagement initiatives across B2B and B2C segments. The role will drive brand visibility, market expansion, digital transformation, and CRM-led customer lifecycle management, ensuring alignment with business growth objectives across manufacturing and EPC divisions.

Key Responsibilities-

Marketing Strategy & Brand Leadership

- Develop and implement enterprise-wide marketing strategy aligned with organizational growth objectives.
- Strengthen brand positioning across manufacturing and EPC business segments.
- Drive integrated marketing initiatives across B2B and B2C markets.
- Lead brand architecture, messaging, and positioning across product and project portfolios.
- Build brand visibility across domestic and international markets.

ATL / BTL Campaign Management

- Conceptualize and execute ATL campaigns including TV, print, radio, outdoor, and corporate branding.
- Design and deploy BTL initiatives including dealer engagement, exhibitions, trade shows, and activation programs.
- Manage large-scale industry events, exhibitions, and technical seminars.
- Optimize media planning and campaign ROI.

Digital Marketing & Customer Engagement

- Lead digital marketing strategy across SEO, SEM, social media,



content marketing, and performance marketing.
- Drive digital transformation initiatives to enhance customer reach and engagement.
- Manage website, digital assets, and online reputation management.
- Build digital demand generation engines supporting both product and EPC businesses.

B2B & B2C Marketing Leadership

- Lead integrated marketing strategies across B2B institutional customers and B2C retail channels.
- Support sales teams through demand generation, lead nurturing, and customer engagement programs.
- Strengthen relationships with channel partners, distributors, contractors, and end users.
- Drive customer acquisition and retention strategies across segments.

Market Intelligence & Insights

- Conduct market research, competitor analysis, and customer insight studies.
- Identify emerging market opportunities and support recent business expansion.
- Develop pricing and positioning strategies based on market intelligence.

Sales Enablement & Demand Generation

- Align marketing initiatives with sales targets and growth objectives.
- Build lead generation frameworks supporting EPC project pipelines.
- Develop marketing programs supporting product launches and project acquisition.

Team Leadership & Capability Building

- Build and lead a high-performing marketing team across functions.
- Develop capability in digital, brand, CRM, and customer engagement areas.
- Foster cross-functional collaboration across sales, product, and project teams.
- Manage marketing budgets and optimize ROI

📌 Chief Marketing Officer (Mumbai)
🏢 Manpower Resources India
📍 Mumbai