Head Sales, Marketing & CRM

Job Summary

Redbrick Constructions, Chennai is seeking an experienced and results-driven AGM - Sales, Marketing & CRM to lead Sales, Marketing, and CRM functions across residential, villa, and plotted development projects in Chennai and surrounding locations. The role is responsible for driving revenue growth, executing sales and marketing strategies, enhancing customer experience, building high-performing teams, and achieving business objectives aligned with the company's growth plans.

Key Responsibilities

- Develop and implement sales strategies to achieve revenue and project targets.
- Lead residential, villa, and plots sales across site sales, channel sales, and corporate sales.
- Prepare sales plans, budgets, and forecasts to achieve monthly, quarterly, and annual targets.
- Build, lead, and mentor high-performing sales teams with clear KPIs.
- Conduct performance reviews, training, and coaching to improve team productivity.
- Monitor sales activities, lead pipelines, conversions, and overall performance.
- Drive lead generation through channel partners, brokers, referrals, digital platforms, and direct sales.
- Build and maintain strong relationships with customers, channel partners, brokers, and key stakeholders.
- Ensure timely follow-up of enquiries and leads to maximize conversions.
- Lead customer presentations, negotiations, and closure of high-value sales.
- Resolve customer concerns and ensure a seamless customer journey from enquiry to possession.
- Conduct market research, competitor analysis, and demand assessment to identify growth opportunities.
- Prepare MIS reports, sales forecasts, revenue projections, and management reports.
- Coordinate with Marketing to execute branding,



promotional campaigns, project launches, and lead generation activities.
- Work closely with CRM, Legal, Finance, and Project teams to ensure smooth bookings, documentation, collections, registrations, and handovers.
- Recommend pricing strategies, sales schemes, inventory movement plans, and promotional offers.
- Ensure compliance with company policies, RERA regulations, and statutory requirements.
- Foster a performance-driven and customer-focused sales culture.
- Identify new business opportunities and expand market presence across Chennai and surrounding locations.
- Monitor market trends and refine sales strategies.
- Collaborate with internal teams to ensure timely project execution and customer satisfaction.

Required Skills & Competencies

- Robust leadership skills to manage Sales, Marketing, and CRM teams.
- Proven track record of achieving revenue targets in residential, villa, and plotted development sales.
- Excellent communication, negotiation, presentation, and stakeholder management skills.
- Ability to develop and execute effective sales and marketing strategies.
- Strong analytical skills in MIS reporting, forecasting, budgeting, and performance analysis.
- Ability to build long-term relationships with customers, channel partners, brokers, consultants, and stakeholders.
- Strong planning, decision-making, and problem-solving skills.

Required Candidate Profile

- Graduate in any discipline; MBA in Marketing, Sales, or Business Management preferred.
- Minimum 15 years of experience in Sales, with at least 5 years in a senior leadership role.
- Mandatory experience in residential, villa, and plotted development sales.
- Candidates from the Construction, Real Estate industries will be preferred.

📌 Assistant General Manager Sales And Marketing (Tamil Nadu)
🏢 RedBrick Constructions
📍 Tamil Nadu