HubSpot Marketing Operations Lead

Location: Bangalore — On-site (hybrid)

Experience: 6+ years

Employment Type: Full-time

About the role

Zensciences is looking for a senior HubSpot Marketing Operations Lead to own the strategy, architecture and governance of a complex enterprise B2B martech programme.

You will lead HubSpot Marketing Hub operations, build attribution and lead-management frameworks, align marketing with sales, manage platform integrations and translate marketing activity into measurable pipeline and revenue impact.

This is a hands-on, client-facing role for someone who can move confidently between platform architecture, campaign governance, reporting and C-suite conversations.

What you will own

- Audit and optimise the existing HubSpot portal, including lifecycle stages, workflows, lead scoring, users, integrations and attribution.
- Design and implement multi-touch attribution models connecting marketing touchpoints to pipeline and revenue.
- Define and automate MQL and SQL criteria in partnership with marketing and sales teams.
- Build behavioural and demographic lead-scoring frameworks aligned with the ICP and buying journey.
- Govern HubSpot architecture, permissions, data quality, integrations and change-management processes.
- Oversee integrations across HubSpot, GA4, GTM, LinkedIn Ads, webinar, intent and sales-engagement platforms.
- Develop campaign architecture across inbound, nurture and ABM programmes.
- Establish UTM conventions and campaign measurement frameworks across channels.
- Own weekly dashboards, monthly insights reports and quarterly business reviews.
- Present performance,



attribution and pipeline insights to senior marketing, sales and finance stakeholders.
- Track lead-routing accuracy, workflow health, funnel conversion and marketing-influenced pipeline.
- Proactively identify performance gaps and recommend corrective action.

What we are looking for

- 5–7 years of experience in HubSpot, marketing operations, revenue operations or demand generation.
- Advanced hands-on experience with HubSpot Marketing Hub Qualified or Enterprise.
- Experience building lifecycle stages, lead scoring, workflows and attribution models from the ground up.
- Strong understanding of first-touch, multi-touch, W-shaped or full-path attribution.
- Experience defining MQL/SQL criteria and building lead-handoff SLAs with sales teams.
- Strong knowledge of B2B campaign architecture, funnel management and pipeline reporting.
- Confidence presenting to senior client stakeholders, including CMOs, sales leaders and finance teams.
- Strong analytical, problem-solving and stakeholder-management skills.
- Clear, concise written and verbal communication.

Solid advantages

- HubSpot certification.
- Experience with Influ2, 6sense, Demandbase or similar ABM platforms.
- Revenue operations or sales operations experience.
- Familiarity with HubSpot Sales Hub.
- Experience in enterprise technology, SaaS, IT services or long-cycle B2B businesses.
- Experience inheriting and restructuring complex or under-managed HubSpot portals.

Relevant titles: HubSpot Marketing Lead, Marketing Operations Manager, Revenue Operations Manager, Martech Manager, Demand Generation Manager, B2B Marketing Operations Lead.

📌 HubSpot Marketing Operations Lead (Bengaluru)
🏢 Zensciences
📍 Bengaluru