- - Reporting To : Regional Sales Head Role Objective
- - Own and drive end-to-end sales growth in respective states by building a strong HoReCa, QSR, and distributor network, ensuring high repeat orders, deep market penetration, and brand visibility for Zesti Fusion.
- This is a high ownership, revenue-first role focused on execution, not just planning.

Key Responsibilities

1. Revenue & Market Expansion

- - Achieve monthly & quarterly primary and secondary sales targets
- - Build strong presence across:
- - HoReCa (cafes, restaurants, cloud kitchens)
- - QSR chains & regional brands
- - Institutional buyers
- - Identify and activate high-potential micro-markets in respective states

2. Distributor & Super Stockist Management

- - Appoint and manage:
- - Super Stockists (if applicable)
- - Distributors across key cities (Hyderabad, Warangal, Karimnagar, Bangalore, Mysore, Mangalore etc.)
- - Ensure:
- - Healthy stock levels (avoid stock-outs)
- - Fast secondary movement
- - Distributor ROI and engagement

3. HoReCa Acquisition & Repeat Business (Critical KPI)

- - Personally drive onboarding of top 50-100 premium HoReCa accounts
- - Ensure:
- - Product trials - conversion - repeat orders
- - Build chef relationships and gather product feedback
- - Track repeat order ratio (not just first orders)

4. Sales Team Building & Management

- - Hire, train, and manage:
- - Sales Officers / Field Executives
- - Drive:
- - Daily activity tracking (calls, visits, conversions)
- - Structured sales routines
- - Coach team on:
- - Pitching
- - Closing
- - Objection handling

5. Execution of Sales Playbooks

- - Implement Zesti Fusion-s:
- - Sales scripts
- - Product demos
- - Sampling strategy
- - Ensure on-ground execution discipline, not just reporting

6. Demand Generation & Local Marketing

- - Collaborate with marketing to:
- - Run local campaigns
- - Activate key accounts




- - Drive:
- - Sampling in HoReCa clusters
- - Distributor-led promotions

7. Data, Reporting & Insights

- - Daily/weekly reporting on:
- - Sales numbers
- - Pipeline
- - Conversion rates
- - Share insights on:
- - Competitor activity
- - Pricing trends
- - Customer preferences Key KPIs
- - Revenue Metrics
- - Monthly sales target achievement (%)
- - Primary/ Secondary sales growth via the team
- - Distribution Metrics
- - Active distributors
- - Outlet coverage
- - HoReCa Metrics (Most Important)
- - New accounts activated
- - Repeat order %
- - Average order value
- - Team Metrics
- - Sales team productivity (calls, visits, closures)
- - Conversion rate Ideal Candidate Profile

- Experience

- - 6-10 years in FMCG / Frozen Food / HoReCa sales
- - Solid experience in B2B / HoReCa channel
- - Proven track record in building territories from scratch Skills
- - Strong negotiation & closing ability
- - Deep understanding of State HoReCa ecosystem
- - Ability to build a distributor network from zero
- - Team leadership & coaching mindset
- - Highly execution-driven (not PPT-driven)
- - Mindset (Non-Negotiable)
- - Hustler with ownership mindset
- - Comfortable with ambiguity & startup pace
- - Obsessed with repeat sales, not just billing
- - Willing to be on the field daily What Success Looks Like (First 6 Months)
- - Strong distributor network across Telangana
- - 100+ active HoReCa accounts
- - High repeat order ratio (>50%)
- - Consistent month-on-month growth
- - A disciplined, high-performing sales team Compensation Structure (Suggested)
- - Fixed + Performance Incentives (75% + 25%) Heavy weightage on:
- - Revenue achievement
- - Repeat business
- - Key account activation Why This Role Matters
- - Telangana & Karnataka are a high-opportunity HoReCa market.
- This role will directly determine how fast Zesti Fusion becomes a preferred frozen snack brand in the region

📌 Area Sales ManagerB Frozen Foods (Telangana)
🏢 4S Advisory
📍 Telangana