Role Overview:

The CRM Campaign Executive will be responsible for executing data-driven CRM and lifecycle marketing campaigns to improve customer engagement, retention, and lifetime value. This role focuses on hands-on campaign execution, segmentation, personalization, and performance optimization across multiple customer touchpoints.

Key Responsibilities:

Campaign Planning & Execution:

- Plan, build, and launch targeted CRM campaigns across Email, SMS, Push Notifications, WhatsApp, and Loyalty platforms
- Execute trigger-based and scheduled campaigns aligned with customer lifecycle stages

Data Management & Segmentation:

- Create and manage customer segments based on behavioural, demographic, and transactional data
- Ensure data accuracy, hygiene, and consistency within the CRM platform
- Support data mapping and coordination with internal tech or analytics teams

Personalization & Customer Journeys:

- Assist in designing personalized customer journeys for onboarding, nurturing, re-engagement, and retention
- Implement dynamic content and rule-based personalization across channels

Performance Analysis & Reporting:

- Track campaign KPIs such as open rates, CTRs, conversions, engagement, and ROI
- Analyze customer and campaign data to derive insights and improvement opportunities
- Prepare regular performance reports and dashboards for internal stakeholders

Testing & Optimization:

- Conduct A/B testing on subject lines, content, timing, and journeys
- Apply learnings to continuously improve campaign effectiveness and customer experience

Cross-functional Collaboration:

- Work closely with Marketing, Sales, Service, Content, and Design teams




- Ensure CRM campaigns are aligned with broader business and marketing objectives

CRM System Support:

- Support day-to-day CRM operations and ensure optimal utilization of platform features
- Assist in identifying gaps, issues, or improvement opportunities within CRM workflows

Compliance & Governance:

- Ensure campaigns adhere to data protection and privacy regulations (GDPR, consent management, opt-outs)

Key Skills & Qualifications:

Experience:

- 1–3 years of experience in CRM campaigns, email marketing, or digital campaign execution
- Exposure to agency or rapid-paced environments is a plus

Technical Skills:

- Hands-on experience with CRM platforms such as Salesforce, HubSpot, Zoho, or Microsoft Dynamics
- Familiarity with marketing automation tools and campaign workflows
- Working knowledge of analytics and reporting tools (Google Analytics, CRM dashboards)

Analytical & Marketing Skills:

- Strong understanding of customer lifecycle marketing and segmentation
- Ability to interpret data, identify trends, and suggest actionable improvements
- Awareness of digital marketing and CRM best practices

Soft Skills:

- Strong communication and collaboration skills
- Detail-oriented with good time management
- Curious mindset with willingness to learn and experiment

Tools & Technologies:

- CRM Platforms: Salesforce, WebEngage, HubSpot, Zoho, Microsoft Dynamics [Hands on experience anyone]
- Campaign Tools: Email & Marketing Automation Platforms
- Analytics: Google Analytics, CRM Reports & Dashboards

Engagement Channels: Email, SMS, Push, WhatsApp

Function: CRM & Marketing Automation
Experience: 1–3 years
Location: Delhi (Work from Office)

📌 Sr. CRM Campaign Executive / Campaign Executive - MarTech (Delhi)
🏢 Pulp strategy
📍 Delhi