At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunityWe are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.Your key responsibilitiesTactical execution of Marketing Automation campaigns with varying complexities and sizesExperience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a mustCoordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign executionProvide project support to all MarTech team members throughout the various stages of the project, including testing use casesRegular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by dataSupport process improvements and educate users on campaign best practicesStandardization and documentation of technical processes using our internal systemsAble to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaignsAct as a brand champion,



ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EYWork towards organizational objectives along with stakeholders’ projectSkills and attributes for successAnalytical thinkingData-Driven Decision MakingAudience Segmentations and targetingStakeholder managementTroubleshootingFamiliarity with Agile planning and Agile project management skillsTo qualify for the role, you must haveAny university degree or college diploma in Digital Marketing or a related field.Understanding of Digital Marketing eco-system and marketing automationExperience in Marketing Automation campaign configurationMin. 5 years of experience, and min. 3 years with MarketoAbility to translate business needs into technical solutions in MA platform.Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.Ideally, you’ll also haveStrong interest in data management and analyticsStorytelling and consulting skillsAttention to detailOrganized, self-starter who can collaborate with the team, and excel in a fast-paced corporate setting. While being able to manage multiple priorities and deadlines.Having Marketo Engage Expert certification is plusTechnologies and ToolsMarketo or any other Marketing Automation platformWorkflow management tools e.G.: Jira/Azure boards/Wrike/Zendesk/Workfront etcMicrosoft OfficeSharePointWorking knowledge of HTML, CSS,



and scriptingWhat we look forMarketing Automation acumenStrong team contributorReady to learn and adaptProblem solving skillsStakeholder managementEffective communicationWhat we offerEY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

📌 Cbs-Bmc-Brand And Marketing-Marketing Automation-Senior Associate (Kochi)
🏢 Ernst & Young
📍 Kochi