Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage annual, quarterly, and monthly digital marketing campaigns.
• Drive brand visibility, lead generation, and customer acquisition across digital channels.
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
• Manage campaign budgets to maximize ROI, ROAS, and lead quality.
• Perform A/B testing and continuously optimize campaign performance.
Search Engine Optimization (SEO)
• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and competitor analysis.
• Improve website rankings, organic traffic, and search visibility.
• Coordinate with developers to implement SEO best practices.

Content & Social Media Marketing

• Create and manage content strategies for websites, blogs, email campaigns, and social media.
• Manage social media platforms including LinkedIn, Instagram, Facebook, X, and YouTube.
• Increase audience engagement, followers, and brand awareness through creative campaigns.

Website & Conversion Optimization

• Optimize website performance and user experience.
• Improve landing page conversion rates through data-driven optimization.
• Coordinate with design and development teams for website enhancements.

Marketing Automation & CRM

• Execute email marketing campaigns and lead nurturing workflows.




• Manage CRM integrations and marketing automation platforms.
• Develop customer engagement and retention campaigns.

Analytics & Reporting

• Monitor campaign performance using Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.
• Generate performance reports and dashboards.
• Present actionable insights to improve marketing effectiveness.

Team & Stakeholder Management

• Lead and mentor the digital marketing team.
• Coordinate with sales, product, design, and leadership teams.
• Manage external agencies and vendors where applicable.

Required Skills

• Digital Marketing Strategy
• Performance Marketing
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• SEO (On-page, Off-page & Technical)
• SEM / PPC
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Looker Studio
• Marketing Automation
• Email Marketing
• Lead Generation
• Conversion Rate Optimization (CRO)
• Social Media Marketing
• Content Marketing
• WordPress
• CRM Management
• Landing Page Optimization
• A/B Testing
• Data Analytics
• Budget Management

Eligibility Criteria

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
• MBA in Marketing is preferred.
• 8–12 years of relevant experience in Digital Marketing.
• Minimum 3 years of experience managing digital marketing teams and campaigns.
• Proven expertise in performance marketing, SEO, SEM, analytics, and lead generation.
• Excellent analytical, communication, and stakeholder management skills

📌 Digital Marketing Lead (Hyderabad)
🏢 REGUL SOLUTIONS
📍 Hyderabad