About the Role:
Vittam is looking for a highly execution-oriented Marketing Executive to manage on-ground marketing initiatives across India. This role is ideal for someone who thrives in the field, has experience managing large-scale events and activations, and can independently drive end-to-end execution of expos, conferences, masterclasses, roadshows, and partner events.

The role requires complete ownership of event planning, vendor management, logistics, execution, and lead generation outcomes.

Key Responsibilities:

Event Planning & Execution

- Plan and execute end-to-end offline marketing initiatives including expos, conferences, masterclasses, roadshows, seminars, and partner events.
- Manage the complete event lifecycle from concept and planning to execution and post-event reporting.
- Ensure flawless on-ground execution while maintaining timelines, quality standards, and budgets.
- Travel extensively across India to oversee event setup and execution.

Vendor Management & Coordination

- Build and maintain strong relationships with vendors across multiple cities.
- Coordinate with venues, fabrication partners, audio-visual (AV) vendors, branding agencies, printers, logistics providers, and event partners.
- Negotiate commercials and contracts to ensure cost-effective execution without compromising quality.
- Manage vendor timelines and ensure all deliverables are completed as per plan.

Operations & Logistics

- Handle event logistics including transportation, shipping, inventory management, booth setup, branding material dispatch, and on-site coordination.
- Oversee venue arrangements, fabrication requirements, AV setup, branding installations, and event-day operations.
- Troubleshoot on-ground challenges and ensure seamless event delivery.

Lead Generation & Reporting





- Implement effective lead capture mechanisms during events and activations.
- Ensure accurate lead collection and timely handover to internal sales and CRM teams.
- Track event performance metrics including footfall, lead generation, cost per lead (CPL), and conversion outcomes.
- Prepare post-event reports and recommendations for future improvements.

Cross-Functional Collaboration

- Work closely with marketing, sales, CRM, and digital teams to align offline initiatives with business objectives.
- Support regional marketing campaigns through localized activations and partner engagement activities.

What We’re Looking For:

- 3+ years of experience in offline/BTL marketing, field activations, or event management.
- Proven track record of independently running multi-city roadshows or large-scale events.
- Strong vendor negotiation skills and a solid understanding of event budgeting.
- Hands-on, field-first mindset — comfortable being the person who makes things happen on the ground.
- Ability to capture and manage leads in office with process discipline and CRM handoff accuracy.
- Strong communication skills to coordinate across vendors, digital teams, and internal stakeholders.
- Comfort working in a fast-paced, startup environment with shifting priorities.

What you can expect in return:

- Statutory benefits like PF & Gratuity
- Health Insurance
- Flexible Working structure




- Professional development opportunities
- Collaborative and inclusive work culture

Vittam An EduFund Company
Vittam is a newly launched business vertical of EduFund, focused on B2B Mutual Fund distribution and the IFA (Independent Financial Advisor) ecosystem. Already live with 200+ active partners, Vittam is now entering a high-growth phase and is looking for a senior sales leader to own, scale, and build this business ground-up.

Vittam is being built to empower IFAs, RIAs, and wealth partners with a modern, scalable platform to grow their advisory business while delivering best-in-class investment solutions to end customers.

Learn more about the platform: https://vittamfin.com/

About EduFund

EduFund is India’s first dedicated education-focused fintech platform, built to help Indian families plan, save and secure their child’s education. Founded in 2020, our mission is to remove financial stress from education planning.

We offer a full suite of solutions, including investments, education loans, visa and immigration support, international remittance, and expert counselling, making it India’s only end‑to‑end education financial planning platform.

Whether it's saving early or funding a degree abroad, EduFund helps parents make smarter financial decisions for their child’s future.

With 2.5 lakh+ families, 40+ AMC partners, 15+ lending partners, and a growing presence across Tier 1 and Tier 2 cities, EduFund is becoming the go-to platform for education financing in India.

In July 2025, EduFund raised $6 million in Series A funding, led by Cercano Management and MassMutual Ventures, bringing the total capital raised to $12 million.

Website - https://www.edufund.in/

📌 Marketing Executive - BTL & Events (Mumbai)
🏢 EduFund
📍 Mumbai