Role Purpose:

The Usage and Revenue Growth Manager will be a pivotal force in driving sustainable financial growth by

developing and executing strategies to increase customer usage (data, voice, international calls) and

maximize overall revenue per user (ARPU) and margins per user (AMPU). This highly analytical and

commercial role requires a deep understanding of market dynamics, customer behavior, and pricing

strategies within the dynamic telecom industry. The successful candidate will leverage data to identify new

opportunities, optimize existing processes, and collaborate with cross-functional teams to ensure profitable

outcomes.

Responsibilities:

· Revenue Strategy: Develop and implement data-driven strategies to boost customer usage and

drive revenue growth.

· Pricing & Promotions: Design, implement, and monitor effective pricing and offer strategies,

considering market conditions, competitor activities, and customer preferences to enhance

profitability leading to growth in ARPU, AMPU & CLTV.

· Product profitability: Closely monitor product profitability to find opportunities to reduce cost and

increase the margins leading to increase in overall top line and profit.

· Customer Lifecycle Management (CVM): Collaborate with the CVM team to optimize the customer

journey, from onboarding to retention, identifying opportunities for up-selling and cross-selling

services.

· Data Analysis & Insights: Analyze large datasets to understand usage patterns, predict demand,

monitor KPIs (ARPU, churn, LTV), and translate complex metrics into actionable business strategies

and performance reports for senior leadership.





· Market & Competitor Monitoring: Proactively monitor and assess competitor pricing, offers, and

market trends to ensure Lebara maintains a competitive edge and identifies new opportunities.

· Cross-functional Collaboration: Work closely with Marketing, Product, Sales, and Finance teams to

align growth initiatives and ensure seamless execution of new campaigns and product launches.

· Process Optimization: Drive efficiency through automation and technology, ensuring data integrity

across revenue systems and optimizing sales and marketing processes.

Required Skills:

· Experience: Proven experience in a Growth Management, Revenue Management, CVM, or similar

commercial role, preferably within the telecommunications or MVNO industry.

· Education: Bachelor’s degree in business, Marketing or a related quantitative field. An MBA or

Master's degree is a plus.

· Analytical Skills: Excellent analytical and problem-solving abilities with experience in data analytics

platforms and CRM tools.

· Strategic Thinking: Strong ability to think strategically and translate analysis into concrete business

plans and revenue-generating initiatives.

· Communication: Exceptional communication, presentation, and negotiation skills, with the ability

to influence stakeholders at all levels of the organization.

· Industry Knowledge: A deep understanding of telecom products, services, and the specific needs

of telecom consumers

· Proactive & Dynamic: A self-starter who thrives in a fast-paced, agile environment and can

work both independently and collaboratively.

📌 Usage & Revenue Growth Manager (Tamil Nadu)
🏢 Important Business
📍 Tamil Nadu