01 Aug
|
Recognized
|
Sahibzada Ajit Singh Nagar
01 Aug
Recognized
Sahibzada Ajit Singh Nagar
Community Building & Influencer Partnerships Manager
Brand: Lemmorte
Department: E -Commerce / Brand Marketing
Location: [On -site / Hybrid – Mention City]
Reports To: Brand Head / Founder
Role Overview
Lemmorte is a science -backed dermatology skincare brand focused on ingredient education, authority building, and long -term customer trust.
We are looking for a Community Building & Influencer Partnerships Manager who can strategically build and scale a strong, credible digital community around the brand.
This role requires a balance of creativity and analytical thinking. The ideal candidate will lead influencer partnerships, drive scientifically aligned content direction, and build long -term brand advocates rather than one -time promotions.
Key Responsibilities
1. Influencer Identification & Strategic Tie -Ups
- Identify and onboard relevant influencers across:
- Dermatologists
- Skincare creators
- Haircare educators
- UGC creators
- Categorize influencers into:
- Micro (10K–50K)
- Mid -tier (50K–250K)
- Macro (250K+)
- Negotiate deliverables, timelines, and commercial terms
- Build long -term collaborations instead of one -off posts
- Maintain a structured influencer database with performance tracking
2. Script Writing & Content Direction
- Develop structured scripts aligned with:
- Scientific positioning of Lemmorte
- Ingredient -led storytelling
- Problem–Solution–Proof framework
- Ensure all communication:
- Avoids exaggerated claims
- Remains regulatory -compliant
- Has strong hooks (first 3 seconds impact)
- Guide influencers on:
- Tone and messaging
- Visual format
- Demonstration techniques
- Before -after positioning (where compliant)
3. Content Execution & Quality Control
- Review and approve content before posting
- Ensure:
- Accurate ingredient pronunciation
- Correct product claims
- Strong brand alignment
- Coordinate reshoots if required
- Ensure timely delivery as per contract
4. Community Building & Engagement
- Develop and manage brand ambassador programs
- Create private WhatsApp/Telegram communities for repeat buyers
- Encourage user -generated content (UGC)
- Plan and execute:
- Giveaways
- Live sessions
- Q&A; sessions
- “Ask the Expert” campaigns
5. Performance Tracking & ROI Analysis
- Track and analyze:
- CTR
- Engagement Rate
- Saves & Shares
- Conversion Rate
- CAC per influencer
- Identify high -performing influencer segments
- Build structured monthly influencer performance reports
Requirements
Required Skills & Competencies
Must Have
- 2–4 years of experience in influencer marketing (Beauty/Skincare preferred)
- Solid scriptwriting skills
- Understanding of skincare ingredients
- Strong negotiation and relationship -building skills
- Basic analytics and performance tracking understanding
Good to Have
- Experience working with dermatology brands
- Prior community management experience
- Familiarity with Meta Ads and content boosting
- Understanding of compliance in cosmetic claims
Ideal Personality Fit
We are looking for someone who is:
- Detail -oriented
- Science -curious
- A strong communicator
- Proactive and relationship -driven
- A strategic thinker (not just execution -focused)
Key Performance Indicators (KPIs)
- Number of quality influencer tie -ups per month
- Revenue generated vs cost per collaboration
- Increase in organic brand mentions
- Growth in engaged community members
- Repeat collaboration rate
Compensation Structure
- Fixed salary (based on experience)
- Performance incentives linked to:
- Influencer ROI
- Community growth
- Conversion targets